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3 LinkedIn Spam Risks and How to Avoid Them

In LinkedIn Profile by wildfiresm0 Comments

Think about this, we just connected on LinkedIn but does this mean  you have permission to add me to your mailing list?  Have I actually opted in? The answer is no.  In order to subscribe I need to complete your opt-in form, or tell you I want to subscribe. On LinkedIn I am your connection, not a subscriber of your list. Do …

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How to Become a LinkedIn Guru in 18 Steps

In LinkedIn Profile by wildfiresm0 Comments

Being known a LinkedIn Guru, is a term that people around me use, but it isn’t a term I use about myself. Having up to date knowledge and expertise around LinkedIn and social media strategy makes me a specialist, and even an expert, but you won’t hear me calling myself a guru. But maybe I should….Let’s say for a moment, …

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How to Leverage LinkedIn Articles and Content Marketing

In LinkedIn Profile by wildfiresm0 Comments

Creating content that is of value to your ideal audience can be part of your LinkedIn strategy.  You can share your blogs or publish direct on the LinkedIn platform, but there is so much more to publishing an article on LinkedIn than writing and hitting Publish.   To get maximum leverage, there is a whole process to follow; 1.   Plan the …

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The LinkedIn Direct Links List

In LinkedIn Profile by wildfiresm0 Comments

The LinkedIn interface is constantly evolving, with features moving like the staircases at Hogwarts. Some are removed, others are moved and some links are no longer anywhere in a menu. Save time, stress, and stop pulling out your hair by bookmarking this list of direct links to hidden or old features, such as how to get back to your draft articles. Some …

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How to use LinkedIn Native Video

In LinkedIn Profile by wildfiresm1 Comment

Better late than never. LinkedIn is finally rolling out native video to the mobile app. Being a B2B and career platform, video adds another layer to your professional storytelling ability without having to create and publish elsewhere. Thanks to Koka Sexton for the heads up. From sharing video with updates, to attaching video as rich media, smart professionals and marketers have …

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LinkedIn + Coffee + 2 x 10 mins

In LinkedIn Profile by wildfiresm0 Comments

Success in business or your career is largely about relationships. The more authentic relationships you invest in building, the more ‘visible’ you become, and the more chance you have of receiving referrals and new clients. This applies to using LinkedIn, social media, emails, the phone and networking in person. When it comes to networking events, there is massive opportunity in …

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LinkedIn Profile Guide – Character Limits 2017

In LinkedIn Profile by wildfiresm0 Comments

When it comes to building your LinkedIn profile, it is important to optimise the online real estate to be found and followed by the right people.  But just how much real estate do you have to maximise your presence each section? Leverage the words and white space by firstly understanding the limitations of each section. Characters include any letter, number, symbol or space. When creating …

Time to Review Your LinkedIn Profile?

In LinkedIn Profile by wildfiresm0 Comments

Is your LinkedIn profile in need of an update? 15+ years on, are your roles written in a relevant way to your career now? How to craft your roles  Rather than listing the duties from your job description, write previous roles in relation to the outcomes you achieved, results delivered, and what you took away. Infuse keywords and phrases into your descriptions in a conversational …