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2018 The Year of Conversation

In Social Media Strategy by Jo Saunders0 Comments

The social media landscape is constantly changing, but what people truly want remains the same. What do you want from your LinkedIn and social media presence? If you are in business it may be sales, maybe you are seeking more exposure, or simply want to use social media to stay in touch. To get to your desired outcome via LinkedIn …

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Manage Your Relationships with Nimble

In LinkedIn Profile, Nimble CRM by Jo Saunders2 Comments

As a professional how do you manage your relationships? LinkedIn may be the platform you use to connect and engage with your network, but how do you strategically keep track of those relationships that matter? Since the loss of the relationship function to be Basic account which offered a very simple CRM.  You could upgrade to a premium account, such …

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3 LinkedIn Spam Risks and How to Avoid Them

In LinkedIn Profile by Jo Saunders0 Comments

Think about this, we just connected on LinkedIn but does this mean  you have permission to add me to your mailing list?  Have I actually opted in? The answer is no.  In order to subscribe I need to complete your opt-in form, or tell you I want to subscribe. On LinkedIn I am your connection, not a subscriber of your list. Do …

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How to Become a LinkedIn Guru in 18 Steps

In LinkedIn Profile by Jo Saunders0 Comments

Being known a LinkedIn Guru, is a term that people around me use, but it isn’t a term I use about myself. Having up to date knowledge and expertise around LinkedIn and social media strategy makes me a specialist, and even an expert, but you won’t hear me calling myself a guru. But maybe I should….Let’s say for a moment, …

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How to Leverage LinkedIn Articles and Content Marketing

In LinkedIn Profile by Jo Saunders0 Comments

Creating content that is of value to your ideal audience can be part of your LinkedIn strategy.  You can share your blogs or publish direct on the LinkedIn platform, but there is so much more to publishing an article on LinkedIn than writing and hitting Publish.   To get maximum leverage, there is a whole process to follow; 1.   Plan the …

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The LinkedIn Direct Links List

In LinkedIn Profile by Jo Saunders0 Comments

The LinkedIn interface is constantly evolving, with features moving like the staircases at Hogwarts. Some are removed, others are moved and some links are no longer anywhere in a menu. Save time, stress, and stop pulling out your hair by bookmarking this list of direct links to hidden or old features, such as how to get back to your draft articles. Some …

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How to use LinkedIn Native Video

In LinkedIn Profile by Jo Saunders1 Comment

Better late than never. LinkedIn is finally rolling out native video to the mobile app. Being a B2B and career platform, video adds another layer to your professional storytelling ability without having to create and publish elsewhere. Thanks to Koka Sexton for the heads up. From sharing video with updates, to attaching video as rich media, smart professionals and marketers have …