Lead your industry on LinkedIn

LinkedIn is the leading social media network for professionals and teams to be seen, heard and earn influence. It is not only the most trusted but the largest network of people, organisations and information. Confident action creates attraction. But how do you know what action to take, and which LinkedIn expert to listen to?

Without a LinkedIn strategy your  reputation is at risk. In a world that is innovating and automating at speed, attention, engagement and meaningful relationships are at stake. You can ignore LinkedIn, take ad-hoc random action, or get strategic, up-to-date guidance from a credible source.

LinkedIn success starts with strategy.  Invest in up-to-date training with a purpose-driven approach that is customised to your requirements, connects to your vision and leverages your skills and strengths. I believe every individual has value to harness, a voice to be heard and a vision to be shared. Aligned action is key for individual and organisation outcomes.

The LinkedIn training programs delivered are designed to deliver on your objectives and aspirations, not our agenda. Connection is critical for influence and impact.


Illuminate your Brand with LinkedIn

Does your LinkedIn presence generate visibility?

LinkedIn Profiles and Pages often rank highly in Google search. Take control of your positioning and create the right first impression. LinkedIn ignorance results in being overlooked.

Are you using best practice and the latest features?

LinkedIn is constantly evolving, adding and taking away features. Create your own best practice to leverage the latest features in a way to match your unique strategy.

Does your LinkedIn content create conversation?

Use content to add value and demonstrate expertise, insights and vision. Harness brand champions by encouraging contribution from your connections, community and colleagues.

How do you reduce the risk, wasted time and effort?

Leading with your own best practice, aligning your approach with your business and career goals and upskilling will make your efforts more effective an efficient. Random acts put your brand at risk.

Are you taking a strategic approach to LinkedIn?

Strategy is key to success on LinkedIn. When we understand where it fits in to our activities, we are more likely to make progress and see results. Connection and influence start with strategy.

Is your LinkedIn strategy delivering a return on investment?

Being purposeful in your approach and investing time and effort in the right activities and the right people is key. Determine how to measure performance vs effort beyond vanity metrics.

Awareness, credibility and impact can be compromised without an up to date active LinkedIn presence. It starts with strategy.


Why Invest in LinkedIn Training?

LinkedIn offers so much value and opportunity, but what matters most are your goals and objectives, aligned to your vision. 

Invisibility and Inactivity Erode Influence. Don’t miss out on visibility in LinkedIn and search engines, being seen as the expert or leader in your field, and being top of mind when your ideal clients and audience really need your support.

  • Enhance Your Visibility – Be discovered.
  • Energise Your Presence – Attract ideal clients to your brand.
  • Establish Credibility – Thought leadership activity.
  • Earn Influence – Generate opportunities and leads.
  • Expand Your Impact – Make a difference.

Here are some of the outcomes my clients are looking for. How many match your outcomes?

Increase Brand Awareness and Digital Footprint

Attract and Convert Qualified Leads


Increase Credibility, Reputation and Trust

Build Thought Leadership and Authority

Attract and Hire the Right Talent

Targeted Networking to Build Relationships

Research and Career Development

Attract Opportunities and Collaborations

Engage Team, Alumni and Community

Promote Events and Experiences

Monitor Industry News and Insights

Harness Talent and Ambassadors

Select your identity

Organisations & Teams

Individual & Consultants

University & Schools

Event Coordinator

Service-based Organisations & Teams

Are you a marketing, HR or practice manager seeking to educate and engage your team?

Individual Experts & Thought Leaders

Are you an ambitious industry expert, aspiring leader or altruistic educator seeking direction?

HDR, Tertiary and Graduate Programs

Are you a university program coordinator looking to inspire or activate your future leaders?

Industry Events & Conferences

Are you an event organiser seeking a speaker to inspire and encourage your audience?

Support options;

  • Presentations – Enlighten, inspire thinking and action.
  • Training Workshops – Education and guidance for groups.
  • Mentoring Programs – Engage with direction and accountability for individuals.
  • Consulting – Execute strategy, design and implementation.

Developed over decades of experience in connection, collaboration and communication the Connectfluence methodology is built on curiosity and experimentation, engaging with leading LinkedIn specialists, and staying up to date with insights and advancements, coupled with elements of positive psychology and mindset growth.

Jo Saunders brings a deep knowledge, expert insights and proven frameworks to give you a strategic approach to increasing recognition, visibility and influence, without risky hacks and automation.


Programs are underpinned by this methodology, and include;

  1. Collaborative approach to design with integrity.
  2. Customised training to deliver excellence.
  3. Creative solutions that drive action.


The art and science of personal connection for professional influence.
Connectfluence methodology

Why Jo Saunders?

  1. Expert Recognition – Winner of Best Use of LinkedIn Award 2021 and ranked #2 LinkedIn expert in Asia Pacific 2018.
  2. Breadth of experience – LinkedIn training, strategy and consulting delivered to thousands of people across the globe, since 2010.
  3. Qualified & Certified – Training design and development by a certified trainer and delivered by  a qualified member of Professional Speakers Australia operating under a code of conduct.

Jo Saunders, is a sought after independent LinkedIn expert, internationally recognised with a focus on Australian business success. She has an intense curiosity in how LinkedIn can be leveraged to establish connection, enhance credibility and earn influence.

Her other strengths include improving, creativity and growth. You will find her often stepping out of the comfort zone, exploring the outdoors and sharing divergent ideas in deep conversations.

She is engaged to train, mentor and strategise with teams of entrepreneurial thinkers and talented experts.

“I only wished we had booked Jo for longer! Jo was engaging and delegates were left with practical tips to take away about how to maximise their LinkedIn profile.”
Candy Choo – CEO, Local Government Professionals WA




LinkedIn Members

Company Pages

Platform for B2B Lead Generation (LinkedIn)

Words from Clients

Within 14 days of working with Jo Saunders to up-level my LinkedIn profile, I had landed $16,000 of additional business – directly linked to implementing the tactics and strategies Jo trained me in. That’s a 92% return on the investment in under 2 weeks! 

Ian Stephens, CSP

enRich Training & Development

Jo Saunders knows the LinkedIn platform inside and out, is incredibly easy to work with, and knows how to zero in on what YOU need very quickly.

Her presentation was an absolutely perfect blend of good humour and great content.

Marty Wilson, CSP

Speaker Business Academy

Jo simplified what can be a daunting subject and gave our whole team a great insight on how to utilise the strengths of the LinkedIn platform.

Since then, the increase in engagement and connections on our company page has been fantastic.

Malcolm Lee


LinkedIn Training Possibilities

Working with training organisations, universities and schools. Discuss how a LinkedIn Program can add value for your organisational offerings to students and clients, your team and your business outcomes.

Add a positioning and networking component to your program using Jo’s expertise. She can custom design a program to suit your community and add incredible value. Speak to Jo about the value you would like to add from individual reviews, strategy sessions, individual or group mentoring and training, and resources.

Upskill your team with business development capabilities using Linkedin. Jo can design a training and mentoring program to suit your needs using the free version of LinkedIn, Business Premium or Sales Navigator.

Use LinkedIn in your marketing strategy.  Jo works with marketing teams to create a strategy to harness the content already in place, leverage LinkedIn features, and engage your team.  Talk to Jo about a marketing program to go with a lead generation program for your team.

“I was so impressed with Jo’s training that I recruited her to speak to our Year 12 students every year.

Jo is an expert in all things LinkedIn, is very personable and reads her audience well. She explains how important and beneficial this network can be when looking for a job or launching a professional career.

Margo Basto, CPM, GAICD

Santa Maria College

Based in Perth, Jo Saunders provides live online or in-person LinkedIn training, mentoring programs and conference speaking.


Ask a question below or book a time to chat and discuss your requirements. 


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