Lead your industry on LinkedIn

LinkedIn is the leading social media network for professionals and teams to be seen, heard and earn influence. It is not only the most trusted but the largest network of people, organisations and information. Confident action creates attraction.

Our LinkedIn training is designed to deliver on your objectives and aspirations.

We believe every individual has value to share, a voice to be heard and a vision for impact. Connection is the fuel for meaningful relationships in a world that is innovating and automating at speed.

Illuminate your Brand with LinkedIn


Does your LinkedIn presence generate visibility?

Your LinkedIn Profile is often the first thing listed in Google for your name, and your Page for your organisation. Take control of your positioning and create the right first impression. LinkedIn ignorance results in being overlooked.


Does your content create conversation?

Design a content strategy that delivers your collective expertise, opinion, insights and vision to your target market through your connections, community and team. Harness brand champions through encouraging contribution.

Is your LinkedIn strategy delivering a return on investment?

Being purposeful in your approach and investing time and effort in the right activities and the right people, with cohesion is key. Determine how to measure performance vs effort. Connection and influence start with strategy.

Visibility, credibility and impact can be compromised without an up to date active LinkedIn presence, resulting in being overlooked.


LinkedIn offers so much value and opportunity, but what matters most are your goals and objectives, aligned to your vision. 

Invisibility and Inactivity Erode Influence. Don’t miss out on visibility in LinkedIn and search engines, being seen as the expert or leader in your field, and being top of mind when your ideal clients and audience really need your support.

  • Enhance Your Visibility – Be discovered.
  • Energise Your Presence – Attract ideal clients to your brand.
  • Establish Credibility – Thought leadership activity.
  • Earn Influence – Generate opportunities and leads.
  • Expand Your Impact – Make a difference.

Here are some of the outcomes my clients are looking for.  How many match your outcomes?


Increase Brand Awareness

Attract More Leads

Increase Credibility and Trust

Attract and Hire More Talent

Build Thought Leadership and Authority

Increase Conversions and Sales

Engage Their Team, Alumni and Community

Targeted Networking to Build Relationships

Attract opportunities and collaborations

Stay Up to Date in Industry


Reduce Risk, Wasted Time and Effort

Take a Strategic Approach

Jo Saunders // Connection Catalyst

  1. Expert Insights – The LinkedIn training is designed and delivered by a leading LinkedIn expert 
  2. Specialist Recognition – Winner of Best Use of LinkedIn Award 2021 and ranked #2 LinkedIn expert in Asia Pacific 2018. 
  3. Breadth of experience – LinkedIn training delivered to over 20,000 people since 2010 

Jo Saunders, is a sought after independent LinkedIn expert, internationally recognised with a focus on Australian business success. She has an intense curiosity in how LinkedIn can be leveraged to establish connection, enhance credibility and earn influence. She is engaged to train, mentor and strategise with teams of entrepreneurial thinkers and talented experts who are focussed on solving their client’s problems. 


Our methodology comes from a deep expertise developed over decades in connection, collaboration and communication. It is built on experimentation, engaging with leading experts, and staying up to date with advancements. Jo Saunders brings a deep knowledge, expert insights and proven frameworks to give you recognition, visibility and influence. We do not practice or recommend risky hacks and automation.


We are committed to:

  1. Collaborative approach to design with integrity 
  2. Customised training to deliver excellence 
  3. Creative solutions that drive action 

LinkedIn Training Support

Without a LinkedIn Strategy Your Reputation Is at Risk. Random acts of social marketing, put your reputation and relationships at risk. A strategic approach aligned to your objectives and up to date training customised to your needs underpin your path to LinkedIn success . We provide LinkedIn training, from overview presentations, masterclasses and workshops, and programs which include strategy sessions, mentoring and coaching for organisational teams, individual experts, entrepreneurs and emerging leaders, and single keynotes and breakout sessions industry conferences.

We provide LinkedIn training, from overview presentations, masterclasses and workshops, and programs which include strategy sessions, mentoring and coaching for organisational teams, individual experts, entrepreneurs and emerging leaders, and single keynotes and breakout sessions industry conferences. 

Organisation & Team LinkedIn Training

Individual LinkedIn Programs

School & University LinkedIn Training

Conference & Event Presentation




LinkedIn Members

Company Pages

Platform for B2B Lead Generation

Words from clients

Jo Saunders knows the LinkedIn platform inside and out, is incredibly easy to work with, and knows how to zero in on what YOU need very quickly. Her presentation was an absolutely perfect blend of good humour and great content.  

Marty Wilson, CSP

Speaker Business Academy

Jo is an expert in all things LinkedIn, is very personable and reads her audience well. She explains how important and beneficial this network can be when looking for a job or launching a professional career.

Margo Basto, CPM, GAICD

Speaker Business Academy

Within 14 days of working with Jo Saunders to up-level my LinkedIn profile, I had landed $16,000 of additional business – directly linked to implementing the tactics and strategies Jo trained me in. That’s a 92% return on the investment in under 2 weeks! 

Ian Stephens, CSP

enRich Training & Development

Jo simplified what can be a daunting subject and gave our whole team a great insight on how to utilise the strengths of the LinkedIn platform. Since then, the increase in engagement and connections on our company page has been fantastic.

Malcolm Lee


Where We Deliver LinkedIn Training

Based in Perth, Jo Saunders provides LinkedIn training, mentoring and conference speaking around Western Australia and anywhere in the world thanks to travel and technology.  

✈️ Albany to Bunbury to Broome.  

✈️ Adelaide to Melbourne to Sydney to Brisbane.  

✈️ Auckland to Singapore to London to San Diego and in between.  

Get in touch to discuss your requirements.  

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