How to become a LinkedIn Guru

How to Become a LinkedIn Guru in 18 Steps

In LinkedIn Profile by Jo SaundersLeave a Comment

Being known a LinkedIn Guru, is a term that people around me use, but it isn’t a term I use about myself. Having up to date knowledge and expertise around LinkedIn and social media strategy makes me a specialist, and even an expert, but you won’t hear me calling myself a guru. But maybe I should….Let’s say for a moment, you wanted to become a LinkedIn Guru…. what would you do?I have found the secret formula to becoming a social media guru – 20 Steps on how you too can become a Master Guru of Social Media,  .  I have adapted Ian Anderson Gray’s 20 Steps to help YOU become a LinkedIn Guru.

Let’s begin…..

  1. Learn How to Automate Everything

A true Guru will learn to automate every social media task, including automating posts to LinkedIn from another Network.

  1. All Social Networks are the same – cross post everything!

Impress your followers and connections with all the latest techniques, even if they don’t work on LinkedIn

  1. Twitter Power Tip: Automatic Direct Messages

Use your Guru powers to thank your new Twitter followers straight away in a vague way and of course instruct them to connect with you on LinkedIn.

  1. You are the Centre of the LinkedInUniverse

Be sure to talk about yourself all the time across every platform.  Your LinkedIn Profile is all about you (and here I was thinking it was all about your target audience!).  Also be sure to reference yourself in third person using as many titles as possible such as  “Social Media Guru”, “Global Expert” and “Global Power Influencer” and on LinkedIn you must be a “LION with 16,000,000+ Connections”.

  1. Numbers are EVERYTHING!

You must be a statistic addict – LinkedIn IS all about the numbers!  Do what you can do gain more Connections.  Don’t worry about qualified leads, go for quantity over quality.

  1. Your Klout Score is TheUltimate Guru Score

Know and use your Klout score – mention it in your LinkedIn headline – show it off!

  1. Power Tip: Buy Reputation

This is gold so we are mentioning it again – it IS about the numbers.  We want followers, fans and connections by the truck load. Don’t earn your reputation, buy it, by buying your audience. It doesn’t matter if the profiles are fake.

  1. Don’t Worry about Design

A real guru doesn’t care about looks. It doesn’t matter if the design clashes. We have no time for consistency in branding, much better to have our audience confused and overwhelmed by fonts and busy graphics.   Shame we can’t use Comic Sans on or LinkedIn profile, but we can use lots of special characters… the more the merrier.

  1. Don’t Worry about Content Originality

Content is King. Go for quantity over quality, and stuff in as many keywords as possible. Grab a few, string them together and Bob’s your uncle. We also love creating our own content – its very eco-friendly to borrow from others.  Find a Profile and recycle the text and save time and energy by taking images from Google– isn’t that your image library?

  1. Use ALL the Social Platforms

Use as many as possible to be a true Guru. It’s easy when you  just syndicate your content across every platform – world domination!

  1. Become a  LinkedIn Share Master

Get your shares out of the way in one hit and do a batch in one hit.  Blast the LinkedIn feed with your posts – the more the merrier. Your connections will love it!

  1. Roar Like a LION on LinkedIn

Another strategy we have to mention again – become a king of the LinkedIn jungle by letting your inner LION out.  LinkedIn may not encourage you to connect with people you don’t know, but go connect with complete strangers. Having things in common is over-rated. Don’t worry about terms and conditions – aren’t they there to be broken! A networking Guru will add LION to their name field and headline and proudly state their number of connections.  Forget quality and relevance… go for quantity every time!

  1. It’s all about Selling on LinkedIn

You may have heard it is all about relationships….  well people don’t have time for small talk, they are super busy.  A true guru writes their Profile all about what they have to sell.

  1. Hide behind your business

Do people really want to connect with people on LinkedIn?  We don’t need to see your face, just wear a bag, so don’t add your photo. Or just use a cartoon or cartoon.

  1. Never admit mistakes A LinkedIn Guru Knows Everything!

To gain trust never let up that you don’t know everything about social media.  be sure to display ooodles of confidence and drop lots of tech terms and acronyms into your Profile. Dazzle your audience with buzzwords.

  1. Learn the Art of One-Way Communication

Once again we are all too busy to have conversations on LinkedIn.  Best to have a clear message and shout it once and repeat it often – you are the most important person on LinkedIn, so blast out your message.

  1. Respond with Default Message or Don’t Bother

Don’t waste time with personalised messages. Just use the one or two words prompts, otherwise you will get yourself into a conversation. Save time and get to the point.

  1. Keep Your Cards Close

Never share your secrets – always leave your audience guessing. The more acronyms the better.  Confuse your audience with a hint of vagueness. Never share your secrets with other Gurus and never collaborate.  How on earth will you get to world domination if you have to share and converse with other people?


To read the full expert tips as they pertain to the Social Media Guru, you must read this article – but be sure not to share.  Keep them all to yourself!  Ian Anderson Gray shares with you the 20 Steps on how you too can become a Master Guru of Social Media, not just LinkedIn. Go for social media domination!

PS I trust that you realise that this article is not to be taken seriously. Learning with a bit of humour can work well.  Clearly this is a backwards article and every point is to be reversed. Think Alice Through the Looking Glass.

Don’t call yourself a Guru or any social media. Aim to be helpful and provide value, and expect to put in the hard yards, the hours of research and practice.  Find a niche and go deep.  You will end up being referred to as a Guru organically.

Get closer to being a Guru in your own office, by bringing me in to train your team, or working with me.

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