LinkedIn Workshops for small business

LinkedIn and Social Media Marketing Training

If you are a small business owner, consultant or entrepreneur in WA, NT or QLD, with a registered ABN and less than 20 staff, and need help with LinkedIn and online marketing, read on.

We can do a live review in the session, or you can purchase my LinkedIn review then take up coaching for 2 hours per month, in addition to attending my group workshops.

Subsidised Digital Marketing Support

As a Digital Marketing Advisor, you can access my LinkedIn training, personal branding and content marketing coaching via the government subsidised ASBAS Program;

🔎 Workshops (2 hour online or F2F) $20 + booking fees
🔎 Webinars (1 hour online no cost
🔎 1-1 advisory (1 hour via Zoom /phone or F2F) $66 per hour – 1st session free, 2nd $44, then $66.  Jump to Advisory Availability

Digital Marketing Workshops

I deliver a range of LinkedIn, content marketing and email marketing workshops.  Check what is coming up via my Facebook Page, see my Business Station profile page, or check out the list below. Those workshops with hyperlinks are available to book now. The program requires a minimum of 8 participants to run, so please invite your colleagues.

Get in touch if you would like to host a workshop for small business in your area.

LinkedIn Profile Building Workshop

Your LinkedIn profile is a free landing page in the largest professional social network which is indexed by Google, where your ideals clients can find you.

Join this hands-on session to learn how to build a branded LinkedIn profile. Jo Saunders will show you how to optimise your LinkedIn profile to position yourself effectively, to make the best first impression.

Content Planning – for LinkedIn, Social Media, Blogs and Email Workshop

No idea WHAT to post on your social media, LinkedIn or include in your email marketing? Attend this content marketing kickstart session to get your ideas flowing and remove writers block.

  • Wednesday  22 January 9:30 – 11:30am

LinkedIn Content – Posting & Publishing

Not sure HOW to publish posts and articles on LinkedIn?  Jo Saunders will show you how to curate, create, publish, promote and drive action using content on LinkedIn without tearing your hair out! Learn about the brand new LinkedIn Stories feature.

LinkedIn Network – Lead Generation Workshop

Learn how to find and connect to your ideal clients and partners, and best practice connection strategy to build your network leveraging the 675 million + members.

LinkedIn For Your Business – Page Workshop

Pages on LinkedIn create a hub for your team and content, and can be used to increase search engine optimisation. Discover how to set up, optimise, and manage your company presence on LinkedIn, to increase brand exposure, team and network engagement and become an employer of choice.

Email Marketing – Get Started with MailChimp Workshop

Learn how to get started using MailChimp to promote your business using email marketing in this hands-on session. Learn how to create your own email templates, branded sign up forms, manage your list and send your first email.


1-1 LinkedIn & Marketing Training


Book sessions for customised individual training delivered via Zoom. We work at your level and pace to build your skillset. Take advantage of this opportunity to work with me for a fraction of my usual coaching fee. 

Your first interaction with the ASBAS Digital Solutions service is free. Small business operators who continue with the program can access subsidised one-on-one consultations from $44 inc GST.

Chat to me about LinkedIn, content marketing (planning, production, publishing), personal branding,  marketing strategy, social media scheduling and management (Agora Pulse), relationship management (Nimble CRM), event management (Eventbrite & Humanitix), Trello (for planning), Zoom (for virtual meetings and training), Thinkific (online learning), etc.  

🔎 Review or set up your LinkedIn Profile / Company Page
🔎 Review your personal / professional brand presence
🔎 Design a LinkedIn connection, networking & lead generation process
🔎 Advanced search strategies to find your ideal clients
🔎 Map out your content strategy
🔎 Set up and schedule your social media content
🔎 How to manage your social media engagement
🔎 Design and set up your first online course as a revenue stream or lead generator
🔎 Learn how to use Zoom to run virtual meetings and training

We can also review the Social Media Tools you can use in your business for;

  • Publishing & distribution
  • Promotion and scheduling
  • Relationship management

1-1 Advisory Availability

 Each ABN can book up to 2 advisory sessions per month for up to 24 hours of training across the program!  For example if you book;

  • 2 hours of 1-1 advisory plus attend 2 workshops per month, which is 6 hours per month, your program will last 4 months.
  • 2 hours of 1-1 advisory sessions and attend 1 workshop each month, your program will last 6 months.
  • 1 hour of advisory per month and attend 1 workshop per month, your program will last 8 months.

During your first discovery session, we can uncover your needs and design a training and mentoring plan for your business. Book follow up sessions as part of your individual learning program, to get everything you need to leverage LinkedIn and social business tools for your business.

Currently only available via Zoom. Book via Business Station, which checks my calendar for availability.


  1. Get started: 
  2. Complete your profile and Customer Needs Analysis 
  3. Select your topics  (Using Small Business Software / Social Media & Digital Marketing)
  4. Select your advisor (Jo Saunders) to book a consult
  5. Book your first session (via Zoom) – select a time in my calendar.

Host a LinkedIn Workshop

Take advantage of the highly subsidised LinkedIn training I am delivering around Perth, and via webinar through this program. Here are some of the topics.  Do you want to host a workshop for your networking group or small business community?  We need at least 8 seats sold (at less than $25 each) to proceed. Get in touch to discuss. 

LinkedIn Learning Workshop Series 

  • Intro to LinkedIn for Business – How to Leverage LinkedIn to Grow your Business
  • LinkedIn Profile Building – Audit & Optimise Your LinkedIn Profile
  • LinkedIn Networking – How to Build Business Relationships Without Being Creepy
  • LinkedIn Research – How to find potential clients, partners and suppliers, and check out your competition using advanced search techniques.
  • LinkedIn Publishing – How to Create, Curate and Engage with Content that Connects with your Ideal Audience
  • LinkedIn Video – How to use video to position, engage and communicate effectively
  • LinkedIn Company Page – How to Build a Professional Presence for Your Business.
  • LinkedIn Performance – How to Maximise and Measure your Impact

ASBAS Experts

There is a wealth of digital marketing expertise available in this program. Here is a selection of the marketing advisors that you can work with;

ASBAS LinkedIn training

Business Station Inc are contracted to deliver the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program in WA, NT and Qld, and I was invited to deliver LinkedIn training and digital marketing workshops as part of the subsidised program.  The #ASBAS program aims to increase the digital capability and capacity of every small business in Australia.

Not a small business? See my other LinkedIn workshops and LinkedIn training solutions.