AASW – LinkedIn for Social Workers

LinkedIn for Social Workers

Thanks for attending my LinkedIn training session at the Australian Association of Social Workers in Perth.


Here are my slides and a link to my Profile Blueprint to help you get started reviewing and updating your LinkedIn profile.



LinkedIn Profile Blueprint


If you would like to receive an update of my blueprint whenever it is updated (as LinkedIn changes) then feel free to sign up for updates via this LINK

Top 5 LinkedIn Mistakes

  1. 3rd Person Summary – self-focus
  2. 1-way communication – no engagement
  3. Outsourced – no process + no personality
  4. Spammy – tactics
  5. Out of date & inactive  

Top 10 Profile Essentials

  1. Well-positioned headline – 120 character positioning statement
  2. Branded visuals – background & profile photo
  3. 1st person client-focussed summary – Tell your story using my formula
  4. Optimised experience – Focus on outcomes and problem solving with personality
  5. Media – video, PDF documents, testimonials…
  6. Relevant skills – top 3 most relevant (expertise/delivery)
  7. Accomplishments -memberships, accreditations, publishings, projects
  8. Contact details – mobile – email – web
  9. Recommendations – ask 3-7 days after every engagement
  10. Add value –  articles, posts, and engagement
    Example schedule:
  • Monthly article
  • 1:9   (1 relevant valuable post – 9 engagements (likes, comments)

Further Reading


Subscribe to #TheLinkedInCouch where we discuss LinkedIn tips about positioning, connection and content with a focus on how to use video with your LinkedIn strategy.

Episode 1 – The 3 types of video you can share on LinkedIn… discover what they are and how can you use them in your newsfeed via a profile or company post, or connected to your profile. WATCH >>>

Episde 3 – DIY video with LinkedIn – we cover the basic equipment to create decent quality videos. WATCH >>>

Episode 18 – Using voice messages on LinkedIn.  WATCH >>>

Need LinkedIn Help?

You can engage me to Review or Reboot your profile, deliver a Lunch And Learn presentation,  LinkedIn workshop for your team, or a mentoring program. Book a Profile Review or schedule a chat with Jo Saunders