How to use LinkedIn to raise your visibility and influence your sales.

Jo Saunders //. LinkedIn Training

Thanks for attending my LinkedIn presentation at #BizKnowExpo thanks to CA Management

Find below my slides, profile blueprint and additional resources to get your head around how you can leverage LinkedIn to raise your visibility and get in front of the people you want to influence. 

Jo Saunders - LinkedIn expert at #ChangeTheWorldEvent


It can be used to:

  1. Increase brand awareness
  2. Attract opportunities
  3. Build your team
  4. Conduct market research
  5. Start more sales conversations (without being salesy)

With more than 675M+ members, and a steady growth of 2 new members per second, and 30M+ companies listed, LinkedIn is an essential marketing and sales tool for anyone in any organisation aspiring to make a difference. At least 40% of monthly active users are reported to log in daily, and engagement is increasing year on year. Given you can easily be visible, now is the time to rebrand your profile and make a great first impression matters. 

  • Do you have a profile that sells your value?
  • Are you building a network of relevant professionals?
  • Are you engaging with people of influence and those who are connected to them?

The 5 Most Important Parts of Your LinkedIn Profile

  1. Visuals – Consider the impression your profile photo and background make.
  2. Value –  Craft positioning copy with personality for your Headline, About and Experience.
  3. Validation – Leverage skill endorsement and Recommendations.
  4. Video – Create a compelling video (and other media) to support your profile.
  5. Voice – Share your passion and personality through relevant engagement, posts and articles.

LinkedIn Networking

Connect or follow the people you meet at the Expo, the organisations they work with, and the people you want to influence.

  • Who are the decision-makers that you could follow or connect to?
  • Who else works for or with the organisations you want to be known by?
  • Follow the company page and start mentioning individuals at the organisation.

LinkedIn Content Strategy

Do you have a content strategy for LinkedIn?

Creating, curating and conversing on LinkedIn allows you to reach your network beyond your 1stdegree connections. Focus on posting content that adds value not volume and put 90% of your focus into relationship-building activities. Post and engage consistently to increase your visibility and credibility for yourself and your organisation, and take the time to join conversations (which is also part of your content footprint) to build influence.


Review my slides and blueprint, and create your action plan to build an optimised, well-branded LinkedIn presence.  Then engage my help to review your LinkedIn presencetrain your team, and stay in action.

LinkedIn Presentation Slides


LinkedIn Profile Blueprint

LinkedIn Profile Blueprint Free Download

LinkedIn Profile Blueprint

LinkedIn Profile Blueprint Updates

If you would like to receive an update of my blueprint whenever it is updated (as LinkedIn changes) then feel free to sign up for updates via this LINK.


What are your top 3 actions or tips you took away from the presentation? Email me, message me or share with an image and @mention me on LinkedIn, or your social media platform of choice.


Let’s connect

Connect to Jo Saunders on LinkedIn

5 LinkedIn Mistakes

  1. 3rd Person – It is hard to connect with someone talking about themselves, so write in the first person.
  2. 1-way communication – Talking AT your network isn’t the best way to build relationships – Engage and talk WITH them.
  3. Incomplete – Minimal info and gaps can lead to questions. Increase your visibility and impact by completing each section of your profile. 
  4. Out of date – If you haven’t touched your profile for 5 years, now is the time to review it. Update your profile images and content often to reflect who and where you are now.
  5. Not having one!  – Not being found can hurt your professional brand. Make it easy for others to find, engage and reference you. Invest in your digital footprint.

10 LinkedIn Profile Essentials

  1. Branded headline – 120 character positioning statement. WATCH >>>
  2. Branded visuals –  Use a photo of the version of you that shows up to meetings with new clients, decision-makers or stakeholders. And embrace visual storytelling with your background image.
  3. 1st person copy – Tell your story with personality, and infuse passion and purpose using my framework (refer to LinkedIn Profile Blueprint).
  4. Optimised experience – Focus on outcomes and achievements (include internships and work experience).
  5. Media – Include a video introduction to your profile, or your organisation or cause, media stories, achievements, PDF resume or bio, portfolio links …
  6. Relevant skills – Make the top 3 pinned skills the most relevant and seek endorsement.
  7. Recommendations – Ask for them and give them where relevant. READ: How to say thanks with a LinkedIn Recommendation
  8. Contact details – Make sure they are up to date and professional: mobile – email – website/blog.
  9. Connect to organisations – Link your experience and education to the correct Page
  10. Add value –  Find your voice and start putting yourself out there by creating and sharing content (posts and articles) and most importantly engaging with your network. READ: How to publish content on LinkedIn

 Further Reading


Book a Profile Review or schedule a chat with Jo Saunders