LinkedIn Training for ECU Women in Business

LinkedIn for Students ECU Jo Saunders

LinkedIn Training for Students

Thanks for attending my Perth LinkedIn training session at ECU.


Here are my slides and resources, including my Profile Blueprint to help you get started reviewing and updating your LinkedIn profile.



LinkedIn Profile Blueprint


If you would like to receive an update of my blueprint whenever it is updated (as LinkedIn changes) then feel free to sign up for updates via this LINK (Also receive other LinkedIn news, tips and event invitations)


What are your top 3 actions or tips you took away from the presentation?  Share them on this post and @mention me:

5 LinkedIn Profile Mistakes

  1. 3rd Person Summary – It is hard to connect with someone talking about themselves, so write in the first person.
  2. 1-way communication – Talking AT your network isn’t the best way to build relationships – Engage.
  3. Incomplete – update your profile as you achieve more and learn more about yourself and your purpose.
  4. Spammy –  Build relationships rather than trying to sell something or yourself too soon.
  5. Out of date & inactive  – Update your brand image and content often (use keywords) & engage with your network.

10 LinkedIn Profile Essentials

  1. Well-positioned headline – 120 character positioning statement.
  2. Branded visuals – Background & profile photo.
  3. 1st person summary – Tell your story with personality, using my formula.
  4. Optimised experience – Focus on outcomes and achievements (include internships and work experience).
  5. Media – Include a video introduction, PDF resume, portfolio links …
  6. Relevant skills – Make top 3 most relevant (expertise/delivery) and seek endorsement.
  7. Accomplishments – Add memberships, accreditations, awards, publishings, projects.
  8. Contact details – Make sure they are up to date and professional: mobile – email – website/blog.
  9. Connect to organisations – Link your experience and education to the the correct Page
  10. Add value –  Find your voice and write articles, create intersting posts, and most importantly engage with your network.

Further Reading


7 Day LinkedIn Challenge

Need LinkedIn Help?

You can engage me to Review or Reboot your profile, deliver a Lunch And Learn presentation for your organisation,  LinkedIn workshop for your team, or a mentoring program. Book a Profile Review or schedule a chat with Jo Saunders