LinkedIn Presentation for Educate Plus

LinkedIn Training Perth Jo Saunders

LinkedIn Training for School and Universities

Thanks for attending my Perth LinkedIn training session at Educate Plus


Here are my slides and resources, including my Profile Blueprint to help you get started reviewing and updating your LinkedIn profile.



LinkedIn Profile Blueprint


If you would like to receive an update of my blueprint whenever it is updated (as LinkedIn changes) then feel free to sign up for updates via this LINK

5 LinkedIn Profile Mistakes

  1. 3rd Person Summary – self-focus
  2. 1-way communication – no engagement
  3. Outsourced – no process + no personality
  4. Spammy – tactics
  5. Out of date & inactive  

10 LinkedIn Profile Essentials

  1. Well-positioned headline – 120 character positioning statement
  2. Branded visuals – background & profile photo
  3. 1st person summary – Tell your story with personality, using my formula
  4. Optimised experience – Focus on outcomes and achievements
  5. Media – video, PDF documents, testimonials…
  6. Relevant skills – top 3 most relevant (expertise/delivery)
  7. Accomplishments -memberships, accreditations, publishings, projects
  8. Contact details – mobile – email – web
  9. Connect to your school – Link the the correct Page
  10. Add value –  articles, posts, and engagement
    Example schedule:
  • Monthly/quartlery article (profile)
  • Weekly posts (Profile) 1:9   (1 relevant valuable post – 9 engagements (likes, comments)
  • Create a school content plan
  • Invite your team to engage with the content to amplify it

Further Reading


Subscribe to #TheLinkedInCouch where we discuss LinkedIn tips about positioning, connection and content with a focus on how to use video with your LinkedIn strategy.

Episode 1 – The 3 types of video you can share on LinkedIn… discover what they are and how can you use them in your newsfeed via a profile or company post, or connected to your profile. WATCH >>>

Episde 3 – DIY video with LinkedIn – we cover the basic equipment to create decent quality videos. WATCH >>>


Need LinkedIn Help?

You can engage me to Review or Reboot your profile, deliver a Lunch And Learn presentation for your organisation,  LinkedIn workshop for your team, or a mentoring program. Book a Profile Review or schedule a chat with Jo Saunders