Thanks for inviting me to share my expertise with LinkedIn and social media. Here are my slides and a link to my Profile Blueprint to help you get started.
LinkedIn Slides
2018 03 How Companies and Teams can Leverage LinkedIn for Marketing with Jo Saunders from Jo Saunders
LinkedIn Profile Blueprint
Top 7 LinkedIn Mistakes
- Surname field – extra info
- 3rd Person Summary – self-focus
- 1-way communication – no engagement
- Outsourced – no process + no personality
- Spammy – tactics
- Inactive
- Out of date
Top 10 Profile Essentials
- Well-positioned headline – 120 character positioning statement
- Branded visuals – background, profile photo
- 1st person client-focussed summary – Using the 7 step summary formula
- Optimised experience – Focus on outcomes and problem solving with personality
- Media – video, PDF documents, tesimonials…
- Relevant skills – top 3 most relevant (expertise / delivery)
- Accomplishments -memberships, accreditations, publishings, projects
- Contact details – mobile – email – web
- Add value – articles, posts and engagement
Example schedule:- Monthly article
- 1-2-4-6 (1 promo post – 2 shared posts – 4 comments – 6 likes)
- Recommendations – ask 3-7 days after every engagement
Need help?
Book a Linkedin Profile Review.