MEA Career Insights

Thanks for attending my LinkedIn training overview at #CareerInsights with MEA WA.
Here are my slides and a link to my Profile Blueprint to help you get started.  

LinkedIn Slides

LinkedIn Profile Blueprint

Top 7 LinkedIn Mistakes

Are you making any of these mistakes?

  1. Headline – title or current status without context
  2. 3rd Person Summary – written as if you are not there, or non-existent.
  3. 1-way communication – no engagement
  4. Photo – no photo, or the wrong first impression
  5. Spammy – Trying to sell rather than build relationships
  6. Inactive
  7. Out of date

Top 10 Profile Essentials

  1. Well-positioned headline – 120 character positioning statement
  2. Branded visuals – background, profile photo – think events industry, location, type of events
  3. 1st person client-focussed summary – Use the 7 step summary formula
  4. Optimised experience – Focus on outcomes and problem solving with personality
  5. Media – Add an intro video, PDF resume, PDF portfolio (created in Powerpoint), testimonials…
  6. Relevant skills – make the top 3 most relevant (expertise/delivery) and seek endorsement
  7. Accomplishments -memberships, accreditations, publishings, projects
  8. Contact details – mobile – email – web links
  9. Recommendations – ask 3-7 days after every engagement
  10. Add value – create and curate content (articles & posts), engage with your network, content (via hashtags) and companies you follow, and look at joining relevant groups.
    Example schedule:
  • Monthly article
  • 1:9   (1 relevant valuable post – 9 engagements (likes, comments)


Need help?

Book a Profile Review or ask your lecturer to book a hands-on workshop.