Thanks for attending my LinkedIn training session at #PMOSydney Meetup
Here are my slides and a link to my Profile Blueprint to help you get started refreshing your own LinkedIn presence.
LinkedIn Profile Blueprint
Top 5 LinkedIn Mistakes
- 3rd Person Summary – self-focus
- 1-way communication – no engagement
- Outsourced – no process + no personality
- Spammy – tactics
- Out of date & inactive
Top 10 Profile Essentials
- Well-positioned headline – 120 character positioning statement
- Branded visuals – background & profile photo
- 1st person client-focussed summary – Tell your story using my formula
- Optimised experience – Focus on outcomes and problem solving with personality
- Media – video, PDF documents, testimonials…
- Relevant skills – top 3 most relevant (expertise/delivery)
- Accomplishments -memberships, accreditations, publishings, projects
- Contact details – mobile – email – web
- Recommendations – ask 3-7 days after every engagement
- Add value – articles, posts, and engagement
Example schedule:
- Monthly article
- 1:9 (1 relevant valuable post – 9 engagements (likes, comments)
Need help?
Book a Profile Review or schedule a chat with Jo Saunders