Thanks for inviting me to share my expertise with LinkedIn and social media to grow your professional speaking business.
Top 7 LinkedIn Mistakes
- Surname field – extra info
- 3rd Person Summary – self-focus
- 1-way communication – no engagement
- Outsourced – no process + no personality
- Spammy – tactics
- Inactive
- Out of date
Top 10 Speakers Essentials
- Well-positioned headline – 120 character positioning statement
- Branded visuals – background, profile photo
- 1st person client-focussed summary – 7 step summary formula
- Optimised experience – speaker – author – consultant – ?
- Media – show-reel, speaker kit,
- Relevant skills – top 3 most relevant (topic / delivery)
- Accomplishments -PSA membership / member – volunteer – CSP
- Contact details – mobile – email – web
- Add value – articles, posts and engagement
- Monthly article
- 1-2-4-6 (1 promo post – 2 shared posts – 4 comments – 6 likes)
- Recommendations – ask 3-7 days after every engagement
Here is a video summary of what was covered:
2017 07-LinkedIn for Speakers overview PSAWA from Jo Saunders on Vimeo.
Slides:
LinkedIn Profile BluePrint
LinkedIn Profile Blueprint
ARTICLE
39 Ways to Engage your Event Audience with Hashtags and Social Media