Thanks for attending my LinkedIn training overview at #VAAssist
Here are my slides and a link to my Profile Blueprint to help you get started.
LinkedIn Slides
LinkedIn Profile Blueprint
Top 7 LinkedIn Mistakes
Are you making any of these mistakes?
- Headline – title rather than positioning
- 3rd Person Summary – written as if you are not there
- 1-way communication – no engagement
- Outsourced – no process + no personality
- Spammy – Trying to sell rather than build relationships
- Inactive
- Out of date
Top 10 Profile Essentials
- Well-positioned headline – 120 character positioning statement
- Branded visuals – background, profile photo
- 1st person client-focussed summary – Using the 7 step summary formula
- Optimised experience – Focus on outcomes and problem solving with personality
- Media – video, PDF documents, testimonials…
- Relevant skills – top 3 most relevant (expertise/delivery)
- Accomplishments -memberships, accreditations, publishings, projects
- Contact details – mobile – email – web
- Recommendations – ask 3-7 days after every engagement
- Add value – articles, posts, and engagement
Example schedule:
- Monthly article
- 1:9 (1 relevant valuable post – 9 engagements (likes, comments)
Need help?
Book a Profile Review