LinkedIn Training 

Thanks for attending my LinkedIn presentation at #PMOMeetUpSydney. Read on for the summary of the training and resources for a recap of how to leverage LinkedIn to build your personal and professional brand.

SLIDES

LinkedIn Profile Blueprint

LinkedIn Profile Blueprint Free Download

LinkedIn Profile Blueprint Updates

If you would like to receive an update of my blueprint whenever it is updated (as LinkedIn changes) then feel free to sign up for updates via this LINK.

 

The 5 Most Important Parts of Your LinkedIn Profile

  1. Visuals – Consider the impression your profile photo and background make.
  2. Value –  Craft positioning copy with personality for your Headline, About and Experience.
  3. Validation – Leverage skill endorsement and Recommendations.
  4. Video – Create a compelling video (and other media) to support your profile.
  5. Voice – Share your passion and personality through relevant engagement, posts and articles.

How to Create Visuals in Canva

LinkedIn Networking

Connect or follow the people of influence, the organisations they work with, and the people you want to influence.

  • Who are the decision-makers that you could follow or connect to?
  • Who else works for or with the organisations that are worth engaging with?
  • Don’t forget to follow the company page.

Creating, curating and conversing on LinkedIn allows you to reach your network beyond your 1stdegree connections. Focus on posting content that adds value not volume and put the 90% of your focus into relationship-building activities. Post and engage consistently to increase your visibility to start building authority for yourself and your organisation, and take the time to join conversations and invite engagement to build influence.

Example content schedule

  • Publish a monthly article
  • Post valuable content (story gems with images/video) 1-5 times a week 
  • Engage with your network 1:9   (Share 1 relevant valuable post – 9 engagements (likes, comments)

ACTION

What are your top 3 actions or tips you took away from the presentation? Email me, message me or share with an image and @mention me on LinkedIn, or your social media platform of choice.

FOLLOW OR CONNECT 

Let’s connect

Book a Profile Review or schedule a chat with Jo Saunders

5 LinkedIn Mistakes

  1. 3rd Person – It is hard to connect with someone talking about themselves, so write in the first person.
  2. 1-way communication – Talking AT your network isn’t the best way to build relationships – Engage and talk WITH them.
  3. Incomplete – Minimal info and gaps can lead to questions. Increase your visibility and impact by completing each section of your profile. 
  4. Out of date – If you haven’t touched your profile for 5 years, now is the time to review it. Update your profile images and content often to reflect who and where you are now.
  5. Not having one!  – Not being found can hurt your professional brand. Make it easy for others to find, engage and reference you. Invest in your digital footprint.

10 LinkedIn Profile Essentials

  1. Branded headline – 120 character positioning statement. WATCH >>>
  2. Branded visuals –  Use a photo of the version of you that shows up to meetings with new clients, decision-makers or stakeholders. And embrace visual storytelling with your background image. Create graphics in Canva
  3. 1st person copy – Tell your story with personality, and infuse passion and purpose using my framework (refer to LinkedIn Profile Blueprint).
  4. Optimised experience – Focus on outcomes and achievements (include internships and work experience).
  5. Media – Include a video introduction to your profile, or your organisation or cause, media stories, achievements, PDF resume or bio, portfolio links …
  6. Relevant skills – Make the top 3 pinned skills the most relevant and seek endorsement.
  7. Recommendations – Ask for them and give them where relevant. READ: How to say thanks with a LinkedIn Recommendation
  8. Contact details – Make sure they are up to date and professional: mobile – email – website/blog.
  9. Connect to organisations – Link your experience and education to the correct Page
  10. Add value –  Find your voice and start putting yourself out there by creating and sharing content (posts and articles) and most importantly engaging with your network. READ: How to publish content on LinkedIn

New Features

 


Further Reading

Episode 10 – How to update your LinkedIn Headline the right way. WATCH >>>

 

Need LinkedIn Training?

You can engage me to Review or Reboot your profile, deliver in-house training or a blended coaching program for your organisation.

Do You Have a Question?

Book a Profile Review or schedule a chat with Jo Saunders

Jo Saunders - LinkedIn Free Chat