LinkedIn for speakers
Thanks for inviting me to share my expertise with LinkedIn and social media to grow your professional speaking business.

Top 7 LinkedIn Mistakes

  1. Surname field – extra info
  2. 3rd Person Summary – self-focus
  3. 1-way communication – no engagement
  4. Outsourced – no process + no personality
  5. Spammy – tactics
  6. Inactive
  7. Out of date

Top 10 Speakers Essentials

  1. Well-positioned headline – 120 character positioning statement
  2. Branded visuals – background, profile photo
  3. 1st person client-focussed summary – 7 step summary formula
  4. Optimised experience – speaker – author – consultant – ?
  5. Media – show-reel, speaker kit,
  6. Relevant skills – top 3 most relevant (topic / delivery)
  7. Accomplishments -PSA membership / member – volunteer – CSP
  8. Contact details – mobile – email – web
  9. Add value –  articles, posts and engagement
    1. Monthly article
    2. 1-2-4-6   (1 promo post – 2 shared posts – 4 comments – 6 likes)
  10. Recommendations – ask 3-7 days after every engagement

Here is a video summary of what was covered:

2017 07-LinkedIn for Speakers overview PSAWA from Jo Saunders on Vimeo.

 

Slides:

LinkedIn Profile BluePrint

LinkedIn Profile Blueprint

 

ARTICLE

39 Ways to Engage your Event Audience with Hashtags and Social Media