View Post

LinkedIn – The Career Tool for Students & Graduates

In LinkedIn for Individuals, LinkedIn for Students & Graduates, LinkedIn Strategy by Jo SaundersLeave a Comment

46 million students and recent college graduates make up a growing part of the membership. With more than 610M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Whether you are looking to start a business, become a consultant or seek employment, the decision makers, recruiters, and potential clients are already here. In fact, out of the monthly active users, 40% are reported to log in daily. Do you have a profile that stands out and backs up …

View Post

How to share LIVE Video on LinkedIn

In Content Strategy, LinkedIn for Companies, LinkedIn for Individuals, LinkedIn Strategy, LinkedIn Video by Jo Saunders1 Comment

LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week!  LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting live at once! Right now it is in beta release.  Check out those few who have it; Cathy Hackl, Chris Strubb, Goldie Chan… Why Use Video on LinkedIn? Video is the next best thing to in-person.  It opens up our …

View Post

2019 LinkedIn Profile Quest

In LinkedIn for Individuals by Jo SaundersLeave a Comment

Your presence on LinkedIn can enhance your visibility, authority, and influence. Just like a shadow, your LinkedIn profile follows you around making an impact on your personal brand. It presents a massive opportunity to connect with those who matter in your professional world. If it’s been a while since you considered your personal brand or you have no clue what to do next with your LinkedIn presence, read on… Does your LinkedIn Profile STAND OUT and CONNECT? Over 100 million LinkedIn users log in every day! With seconds to make an impression, your profile is your shop window and your presence creates your digital footprint. If you haven’t given …

View Post

How to Find a LinkedIn Expert

In LinkedIn for Companies, LinkedIn for Individuals, LinkedIn Strategy by Jo Saunders7 Comments

What makes a LinkedIn expert? How do you know what you’re getting when you engage a LinkedIn specialist, trainer, or consultant? When engaging any expert, it is important to know how to choose the best expert for you. Anyone can call themselves an expert, but can they back it up? LinkedIn is constantly changing and innovating. Being an expert means staying up to date in order to use it effectively, efficiently and ethically as it evolves. Do you choose the person with the loudest most confident voice, the most expensive, the person with the most connections, or the person with …

The New Look LinkedIn Profile 2018

In LinkedIn for Individuals by Jo SaundersLeave a Comment

LinkedIn has a slightly new look profile on desktop. A few small tweaks make for a more aesthetically pleasing profile, that functions better. 8 Profile changes and how you can take action to stay up to date Photo position / Background Overlay Your profile photo should still work, but change is always a good time to review and look at how you can refresh your profile feel. Is the photo still a good representation of who you are right now? More importantly, review your background image, as the profile photo overlay position has changed and may now to blocking critical …

View Post

How to Build your LinkedIn Profile even if you Think you Have a #BoringBusiness

In Conference Speaking, LinkedIn for Individuals by Jo SaundersLeave a Comment

LinkedIn is the platform I specialise in, but I love meeting and connecting with people in person. Social Media Marketing World (#SMMW18) is the largest social media conference in the world, bringing together specialists, experts and supporters of social media topics, tools and techniques.  I met many fabulous people over the 4 days in San Diego, including the lovely people in this photo. This blog is about the fabulous social media specialist sitting next to me, Desiree Martinez of All in One Social Media, currently based in Korea. I met Desiree at a breakfast hosted by Thinkific (the online training platform), …

View Post

How to Manage Professional Relationships with Nimble

In LinkedIn for Individuals, Nimble CRM by Jo Saunders2 Comments

In business how do you manage professional relationships? LinkedIn may be the platform you use to connect and engage with your network, but how do you strategically keep track of and manage your professional relationships that matter? Since the loss of the relationship function to be Basic account which offered a very simple CRM.  You could upgrade to a premium account, such as Sales Navigator, or invest in a fabulous contact management tool that offers a full-blown CRM for a fraction of the cost. I have been a Nimble user for a few years and am excited about the expansion …

View Post

How to Back Up Your LinkedIn Profile and Protect your Data

In LinkedIn for Individuals, LinkedIn Strategy, Nimble CRM by Jo SaundersLeave a Comment

When was the last time you backed up your LinkedIn data and connections? LinkedIn, and other social media platforms are great until they are broken.  One way to break your online profile is to make a mistake and have the account suspended.  Is it time to back up your LinkedIn profile? If you rely on a social network such as LinkedIn as your only database, online dossier, and content source, there is a huge risk. We have little control over the platform and features, don’t ‘own’ our list on most platforms as the data is stuck in the platform. LinkedIn …

View Post

3 LinkedIn Spam Risks and How to Avoid Them

In LinkedIn for Individuals by Jo SaundersLeave a Comment

Think about this, we just connected on LinkedIn but does this mean  you have permission to add me to your mailing list?  Have I actually opted in? The answer is no.  In order to subscribe I need to complete your opt-in form, or tell you I want to subscribe. On LinkedIn I am your connection, not a subscriber of your list. Do you realise that when you use LinkedIn the wrong way, that you are seriously damaging your brand? LinkedIn is a fabulous tool you can use to be recognised, remembered and recommended – when used the right way. It doesn’t come …

View Post

How you can Become a LinkedIn Guru in 18 Steps

In LinkedIn for Individuals by Jo SaundersLeave a Comment

I’m known as an international LinkedIn expert, the LinkedIn Demystifier, and some even call me a LinkedIn guru, but what does this mean? What is a LinkedIn Guru and how can YOU become a LinkedIn guru?   Having up to date knowledge and expertise around LinkedIn and social media strategy makes me a specialist and even a LinkedIn expert, but you won’t hear me calling myself a guru, but when others use the term I see it for the compliment that it is. How can you become a LinkedIn Guru too? I found the secret formula to becoming a social …

View Post

How to Publish Content on LinkedIn Using Article Marketing Strategies

In LinkedIn for Individuals, LinkedIn Strategy by Jo Saunders1 Comment

Did you know that you can share your blog content or publish articles directly on the LinkedIn platform?  There is so much more to publishing an article on LinkedIn than writing and hitting Publish.  We will step through how to publish content on LinkedIn, and how to get maximum leverage. The 7 Step LinkedIn Content Marketing Process Plan the quarter or year. This removes the decision making which can slow you down. Write with a framework. You may find while in the ‘zone’, you can write multiple articles in one session to maximise your creative energy. Publish your content, which includes formatting, …