How to Use LinkedIn Stories

LinkedIn Stories

LinkedIn Stories Australian members woke up to the new Stories feature on Thursday 18th June.  This new feature works very much like Stories on other social media platforms such as Instagram and allows individuals to share short posts that only show up in stories on the mobile app for 24 hours. Isn’t this feature too ‘Instagram-esque’?   “LinkedIn found that members and executives wanted a more relaxed way to share more frequently, and Stories offers that in spades.” I was invited to the launch briefing along with fellow LinkedIn trainers, social media leaders and content creators to hear about the features.  …

Restarting 2020 // How to Optimise your LinkedIn Profile

Is your 2020 going to plan?  Maybe it is time to review your LinkedIn profile and look at where you are now and where you are going now and in 2021.   Earlier this year I was asked to contribute a piece for the Motivating your Mind … Inspiring your Spirit ebook by Rob Salisbury.  It features 75 industry experts from Australian, American, Canadian, German, Hong Kong, Malaysian, New Zealand, Singaporean, South African, Sri Lankan and United Arab Emirates. I hope my article inspires and motivates you to take action in relation to your LinkedIn presence in the coming year. Download …

LinkedIn for COVID19 Career Disruption

LinkedIn Job Seeker

In a time of COVID19, disruption and change, LinkedIn is the platform to remain connected and visible.  To build your professional presence, increase your credibility and thought leadership, and build relationships, in order to stay relevant and top of mind understand how to use LinkedIn effectively. How to Stand Out on LinkedIn During a Time of Disruption Take a look at your own LinkedIn profile from the eyes of your ideal employer, recruiter or client.  Does it sell your value?  Does it communicate your credibility?  Does it inspire you to get in touch? Why Use LinkedIn? LinkedIn is not just …

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21 Steps to Your Professional LinkedIn Presence for 2020

LinkedIn Profile Update 2020

With the increasing popularity of the LinkedIn, when did you last update your LinkedIn profile, review your connection or content strategy? If you want to make an impact in 2020, use LinkedIn to enhance your visibility, establish your authority and earn influence with your network. Be Current Having a half-complete profile is a missed opportunity to stand out and make an impact.  Take the time to establish your current position, share your back story, and infuse your future aspirations and impact you want to make into your profile.  You cannot have influence if you cannot be seen. Add in new …

LinkedIn – The Career Tool for Students & Graduates

46 million students and recent college graduates make up a growing part of the membership. With more than 675M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Whether you are looking to start a business, become a consultant or seek employment, the decision makers, recruiters, and potential clients are already here. In fact, out of the monthly active users, 40% are reported to log in daily. Do you have a profile that stands out and backs up …

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How to share LIVE Video on LinkedIn

LinkedIn Live Video

LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week!  LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting live at once! Right now it is in beta release.  Check out those few who have it; Cathy Hackl, Chris Strubb, Goldie Chan… Why Use Video on LinkedIn? Video is the next best thing to in-person.  It opens up our …

2019 LinkedIn Profile Quest

How to Update Your LinkedIn Profile

Your LinkedIn Profile can enhance your visibility, authority, and influence. Just like a shadow, your LinkedIn profile follows you around making an impact on your personal brand. It presents a massive opportunity to connect with those who matter in your professional world. If it’s been a while since you considered your personal brand or you have no clue what to do next with your LinkedIn profile, read on… Does your LinkedIn Profile STAND OUT and CONNECT? With seconds to make an impression, your profile is your shop window and your presence creates your digital footprint. Could you be missing out on …

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How to Find a LinkedIn Expert

Jo Saunders - Linkedin Expert Australia

What makes a LinkedIn expert? How do you know what you’re getting when you engage a LinkedIn specialist, trainer, or consultant? When engaging any expert, it is important to know how to choose the best expert for you. Anyone can call themselves an expert, but can they back it up? LinkedIn is constantly changing and innovating. Being an expert means staying up to date in order to use it effectively, efficiently and ethically as it evolves. Do you choose the person with the loudest most confident voice, the most expensive, the person with the most connections, or the person with …

The New Look LinkedIn Profile 2018

LinkedIn has a slightly new look profile on desktop. A few small tweaks make for a more aesthetically pleasing profile, that functions better. 8 Profile changes and how you can take action to stay up to date Photo position / Background Overlay Your profile photo should still work, but change is always a good time to review and look at how you can refresh your profile feel. Is the photo still a good representation of who you are right now? More importantly, review your background image, as the profile photo overlay position has changed and may now to blocking critical …

How to Build your LinkedIn Profile even if you Think you Have a #BoringBusiness

LinkedIn interview on the #BoringBusiness Podcast with Jo Saunders

LinkedIn is the platform I specialise in, but I love meeting and connecting with people in person. Social Media Marketing World (#SMMW18) is the largest social media conference in the world, bringing together specialists, experts and supporters of social media topics, tools and techniques.  I met many fabulous people over the 4 days in San Diego, including the lovely people in this photo. This blog is about the fabulous social media specialist sitting next to me, Desiree Martinez of All in One Social Media, currently based in Korea. I met Desiree at a breakfast hosted by Thinkific (the online training platform), …