If you write blogs, film video, have a podcast or are interviewed then a newsletters on LinkedIn may be worth adding to your content strategy. A LinkedIn newsletter is a set of articles published by an individual profile or company page. Essentially a LinkedIn newsletter is the distribution and collation service for articles, which are blog style long-form content published directly onto LinkedIn. Once activated, a landing page, where people can learn about your newsletter and see past editions is automatically created. View my newsletter landing page. Newsletters are available to admins of a Company Page with organisation publishing capabilities. From …
How to Grow Your Business with LinkedIn
How to grow your business with LinkedIn
The key to LinkedIn success is understanding the power of what I call the network effect, which is 3 degrees deep. This means that the more people you are connected to on LinkedIn, the more people you have access to, and the more people have access to you. Learn how to grow your LinkedIn network, set up your profile for success and the ONE essential action for the time poor professional. Read on…
Does Santa Claus Use LinkedIn?
As Santa gets ready, albeit masked-up and sanitised for his annual festive expedition delivering gifts to children around the world, how do we find him in this modern, connected world? We used to write notes and send them up the chimney, post letters via a convenient custom postbox at the local shops, and then along came technology and the ability to send a message via an online form. But did you know you can easily find Santa on LinkedIn? The trick is working out which one is actually him. Just search for ‘Santa’ on LinkedIn and you will find 13,000 …
How to Use LinkedIn Stories
LinkedIn Stories Australian members woke up to the new Stories feature on Thursday 18th June. This new feature works very much like Stories on other social media platforms such as Instagram and allows individuals to share short posts that only show up in stories on the mobile app for 24 hours. Isn’t this feature too ‘Instagram-esque’? “LinkedIn found that members and executives wanted a more relaxed way to share more frequently, and Stories offers that in spades.” I was invited to the launch briefing along with fellow LinkedIn trainers, social media leaders and content creators to hear about the features. …
Restarting 2020 // How to Optimise your LinkedIn Profile
Is your 2020 going to plan? Maybe it is time to review your LinkedIn profile and look at where you are now and where you are going now and in 2021. Earlier this year I was asked to contribute a piece for the Motivating your Mind … Inspiring your Spirit ebook by Rob Salisbury. It features 75 industry experts from Australian, American, Canadian, German, Hong Kong, Malaysian, New Zealand, Singaporean, South African, Sri Lankan and United Arab Emirates. I hope my article inspires and motivates you to take action in relation to your LinkedIn presence in the coming year. Download …
LinkedIn for COVID19 Career Disruption
In a time of COVID19, disruption and change, LinkedIn is the platform to remain connected and visible. To build your professional presence, increase your credibility and thought leadership, and build relationships, in order to stay relevant and top of mind understand how to use LinkedIn effectively. How to Stand Out on LinkedIn During a Time of Disruption Take a look at your own LinkedIn profile from the eyes of your ideal employer, recruiter or client. Does it sell your value? Does it communicate your credibility? Does it inspire you to get in touch? Why Use LinkedIn? LinkedIn is not just …
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21 Steps to Your Professional LinkedIn Presence for 2020
With the increasing popularity of the LinkedIn, when did you last update your LinkedIn profile, review your connection or content strategy? If you want to make an impact in 2020, use LinkedIn to enhance your visibility, establish your authority and earn influence with your network. Be Current Having a half-complete profile is a missed opportunity to stand out and make an impact. Take the time to establish your current position, share your back story, and infuse your future aspirations and impact you want to make into your profile. You cannot have influence if you cannot be seen. Add in new …
LinkedIn – The Career Tool for Students & Graduates
46 million students and recent college graduates make up a growing part of the membership. With more than 675M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Whether you are looking to start a business, become a consultant or seek employment, the decision makers, recruiters, and potential clients are already here. In fact, out of the monthly active users, 40% are reported to log in daily. Do you have a profile that stands out and backs up …
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How to share LIVE Video on LinkedIn
LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week! LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting live at once! Right now it is in beta release. Check out those few who have it; Cathy Hackl, Chris Strubb, Goldie Chan… Why Use Video on LinkedIn? Video is the next best thing to in-person. It opens up our …
2019 LinkedIn Profile Quest
Your LinkedIn Profile can enhance your visibility, authority, and influence. Just like a shadow, your LinkedIn profile follows you around making an impact on your personal brand. It presents a massive opportunity to connect with those who matter in your professional world. If it’s been a while since you considered your personal brand or you have no clue what to do next with your LinkedIn profile, read on… Does your LinkedIn Profile STAND OUT and CONNECT? With seconds to make an impression, your profile is your shop window and your presence creates your digital footprint. Could you be missing out on …