LinkedIn Profile Guide – Character Limits 2017

LinkedIn Summary Formula

When it comes to building your LinkedIn profile, it is important to optimise the online real estate to be found and followed by the right people.  But just how much real estate do you have to maximise your presence each section? Leverage the words and white space by firstly understanding the limitations of each section. Characters include any letter, number, symbol or space. When creating your profile think in the shoes of your ideal client and communicate in language that they understand and will use to find you. Make each word count, and use as much space as you need to get the message across, while …

Time to Review Your LinkedIn Profile?

Is your LinkedIn profile in need of an update? 15+ years on, are your roles written in a relevant way to your career now? How to craft your roles  Rather than listing the duties from your job description, write previous roles in relation to the outcomes you achieved, results delivered, and what you took away. Infuse keywords and phrases into your descriptions in a conversational manner. The older the role, the less there is to say. There comes a time when a role becomes irrelevant, and no longer adds value. Especially if the company no longer exists and doesn’t have a Company Page to connect to. When …