How to Use LinkedIn Stories

LinkedIn Stories

LinkedIn Stories Australian members woke up to the new Stories feature on Thursday 18th June.  This new feature works very much like Stories on other social media platforms such as Instagram and allows individuals to share short posts that only show up in stories on the mobile app for 24 hours. Isn’t this feature too ‘Instagram-esque’?   “LinkedIn found that members and executives wanted a more relaxed way to share more frequently, and Stories offers that in spades.” I was invited to the launch briefing along with fellow LinkedIn trainers, social media leaders and content creators to hear about the features.  …

Restarting 2020 // How to Optimise your LinkedIn Profile

Is your 2020 going to plan?  Maybe it is time to review your LinkedIn profile and look at where you are now and where you are going now and in 2021.   Earlier this year I was asked to contribute a piece for the Motivating your Mind … Inspiring your Spirit ebook by Rob Salisbury.  It features 75 industry experts from Australian, American, Canadian, German, Hong Kong, Malaysian, New Zealand, Singaporean, South African, Sri Lankan and United Arab Emirates. I hope my article inspires and motivates you to take action in relation to your LinkedIn presence in the coming year. Download …

Understand How Your LinkedIn Mindset Impacts Your Success

Mindset - Vicki Hodgson

How important is our mindset on LinkedIn? Our thoughts impact our actions, but can we change our mindset to impact our success? How we put ourselves out there on LinkedIn is determined by our mindset and our technical skills. You can learn how to use LinkedIn (by attending my workshops), but how do you work out what is stopping you from taking action or why you take the action you choose to take? Is it fear of failure or could it be the fear of success? What are you not doing in your business, in your brand or in your …

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21 Steps to Your Professional LinkedIn Presence for 2020

LinkedIn Profile Update 2020

With the increasing popularity of the LinkedIn, when did you last update your LinkedIn profile, review your connection or content strategy? If you want to make an impact in 2020, use LinkedIn to enhance your visibility, establish your authority and earn influence with your network. Be Current Having a half-complete profile is a missed opportunity to stand out and make an impact.  Take the time to establish your current position, share your back story, and infuse your future aspirations and impact you want to make into your profile.  You cannot have influence if you cannot be seen. Add in new …

2019 Social Media Marketing Awards Finalist

Jo Saunders - LinkedIn Trainer

Helping professionals, teams, graduates and students build a brand and relationships using social media tools such as  LinkedIn is what Jo Saunders does.  Whether through an in-house seminar, a conference presentation, a lecture theatre, hands-on workshop, online course or video, Jo loves to educate and enlighten when it comes to LinkedIn and social media marketing.  As the only finalist from WA in the category of Social Media Educator of the Year, Jo Saunders is proud to represent Western Australia in the Social Media Marketing Awards. Presented by the Social Media Marketing Institute, the awards recognise  individuals, teams, agencies and organisations, …

4 Social Media Marketing Mistakes and How to Fix Them

Get Sorted Social Media Program

Social media marketing can be overwhelming and time-consuming for any business owner. Making strategic marketing decisions, optimising and branding your social media platforms and creating useful content is important to your marketing success. And unless you live and breathe social media, it can be a challenge to understand how to use it to generate results. Overwhelmed by social media? Get Sorted is an in-depth self-paced online social media marketing program to get your social media marketing sorted, the right way. It will give you the knowledge and skills to get your foundations right. Instead of jumping in headfirst and deploying random …

LinkedIn Training for Small Business Owners in WA, QLD & NT

ASBAS

If you are a small business seeking LinkedIn training, social media tools or digital marketing training or mentoring, you can book me via the Business Station Inc Australian Small Business Advisory Services Digital Solutions Program, in person or via Zoom from your office for just $66 per hour💰 ($44 for your first session💎)! The #ASBAS Digital Solutions ProgramAustralian Small Business LinkedIn Training is a Federal Government funded program aimed at increasing the digital capabilities of Small Businesses in Australia, through offering low cost, easy to understand workshops and advice directly to small business owners. I’m proud to be the LinkedIn …

LinkedIn – The Career Tool for Students & Graduates

46 million students and recent college graduates make up a growing part of the membership. With more than 675M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Whether you are looking to start a business, become a consultant or seek employment, the decision makers, recruiters, and potential clients are already here. In fact, out of the monthly active users, 40% are reported to log in daily. Do you have a profile that stands out and backs up …

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How to share LIVE Video on LinkedIn

LinkedIn Live Video

LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week!  LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting live at once! Right now it is in beta release.  Check out those few who have it; Cathy Hackl, Chris Strubb, Goldie Chan… Why Use Video on LinkedIn? Video is the next best thing to in-person.  It opens up our …

How Schools and their Teams can use LinkedIn

Linkedin is the largest professional network and ranks highly in search results, but are people seeking a school for their children in LinkedIn? Possibly not, but of this network of professionals, many will have children, and some seek to work with schools. Why not build a presence to intersect where the eyes are, while amplifying the brand presence within search? Why LinkedIn? More than 610M members More than 30M companies represented on LinkedIn More than 20M open jobs on LinkedIn Jobs 90K schools listed Stats updated 1 Feb 2019 Whether a school is looking to be positioned as a school …