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2019 Social Media Marketing Awards Finalist

In LinkedIn Strategy by Jo SaundersLeave a Comment

Helping professionals, teams, graduates and students build a brand and relationships using social media tools such as  LinkedIn is what Jo Saunders does.  Whether through an in-house seminar, a conference presentation, a lecture theatre, hands-on workshop, online course or video, Jo loves to educate and enlighten when it comes to LinkedIn and social media marketing.  As the only finalist from WA in the category of Social Media Educator of the Year, Jo Saunders is proud to represent Western Australia in the Social Media Marketing Awards. Presented by the Social Media Marketing Institute, the awards recognise  individuals, teams, agencies and organisations, …

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4 Social Media Marketing Mistakes and How to Fix Them

In LinkedIn Strategy by Jo SaundersLeave a Comment

Social media marketing can be overwhelming and time-consuming for any business owner. Making strategic marketing decisions, optimising and branding your social media platforms and creating useful content is important to your marketing success. And unless you live and breathe social media, it can be a challenge to understand how to use it to generate results. Get Sorted is an in-depth self-paced online social media marketing program to get your social media marketing sorted, the right way. It will give you the knowledge and skills to get your foundations right. Instead of jumping in head first and deploying random acts of social …

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LinkedIn Training for Small Business Owners in WA, QLD & NT

In LinkedIn for Companies, LinkedIn Strategy, LinkedIn Training by Jo SaundersLeave a Comment

If you are a small business seeking LinkedIn training, social media tools or digital marketing training or mentoring, you can book me via the Business Station Inc Australian Small Business Advisory Services Digital Solutions Program, in person or via Zoom from your office for just $40 per hour💰 ($20 for your first session💎)! The #ASBAS Digital Solutions Program is a three-year Federal Government funded program aimed at increasing the digital capabilities of Small Businesses in Australia, through offering low cost, easy to understand workshops and advice directly to small business owners. OPTIONS: 🔎1-1 advisory 🔎Workshops 🔎Webinars TO QUALIFY: ✔️Have a …

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LinkedIn – The Career Tool for Students & Graduates

In LinkedIn for Individuals, LinkedIn for Students & Graduates, LinkedIn Strategy by Jo SaundersLeave a Comment

46 million students and recent college graduates make up a growing part of the membership. With more than 610M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Whether you are looking to start a business, become a consultant or seek employment, the decision makers, recruiters, and potential clients are already here. In fact, out of the monthly active users, 40% are reported to log in daily. Do you have a profile that stands out and backs up …

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How to share LIVE Video on LinkedIn

In Content Strategy, LinkedIn for Companies, LinkedIn for Individuals, LinkedIn Strategy, LinkedIn Video by Jo Saunders1 Comment

LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week!  LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting live at once! Right now it is in beta release.  Check out those few who have it; Cathy Hackl, Chris Strubb, Goldie Chan… Why Use Video on LinkedIn? Video is the next best thing to in-person.  It opens up our …

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How Schools and their Teams can use LinkedIn

In LinkedIn for Companies, LinkedIn Strategy by Jo SaundersLeave a Comment

Linkedin is the largest professional network and ranks highly in search results, but are people seeking a school for their children in LinkedIn? Possibly not, but of this network of professionals, many will have children, and some seek to work with schools. Why not build a presence to intersect where the eyes are, while amplifying the brand presence within search? Why LinkedIn? More than 610M members More than 30M companies represented on LinkedIn More than 20M open jobs on LinkedIn Jobs 90K schools listed Stats updated 1 Feb 2019 Whether a school is looking to be positioned as a school …

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Who are YOUR LinkedIn Top Voices?

In LinkedIn Strategy by Jo SaundersLeave a Comment

LinkedIn just released their Top Voices Lists. These are the members whose posts, articles, videos and comments are driving engaging conversations in their industries and countries. Over 2 million posts, videos and articles are shared each day, resulting in tens of thousands of comments every hour — all generating tens of millions more shares and likes. So how do you stand out in a noisy newsfeed? According to Daniel Roth, you need to have consistency, depth of insight and a desire to deeply engage with others.  Who are the Top Voices this year? There are 15 lists, totalling 342 members …

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How to Find a LinkedIn Expert

In LinkedIn for Companies, LinkedIn for Individuals, LinkedIn Strategy by Jo Saunders7 Comments

What makes a LinkedIn expert? How do you know what you’re getting when you engage a LinkedIn specialist, trainer, or consultant? When engaging any expert, it is important to know how to choose the best expert for you. Anyone can call themselves an expert, but can they back it up? LinkedIn is constantly changing and innovating. Being an expert means staying up to date in order to use it effectively, efficiently and ethically as it evolves. Do you choose the person with the loudest most confident voice, the most expensive, the person with the most connections, or the person with …

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How to Back Up Your LinkedIn Profile and Protect your Data

In LinkedIn for Individuals, LinkedIn Strategy, Nimble CRM by Jo SaundersLeave a Comment

When was the last time you backed up your LinkedIn data and connections? LinkedIn, and other social media platforms are great until they are broken.  One way to break your online profile is to make a mistake and have the account suspended.  Is it time to back up your LinkedIn profile? If you rely on a social network such as LinkedIn as your only database, online dossier, and content source, there is a huge risk. We have little control over the platform and features, don’t ‘own’ our list on most platforms as the data is stuck in the platform. LinkedIn …

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When the Largest Social Media Event Knocks #SMMW18

In Conference Speaking, LinkedIn Strategy by Jo SaundersLeave a Comment

In the social media space, the premiere event of the year is Social Media Marketing World in San Diego, next year it runs from Wednesday, February 28 to Friday, March 2, 2018. Being at the other side of the world, and the event clashing with an Australian conference I like to attend, I have always booked the virtual pass which means I can access and watch all the sessions at my leisure. But nothing beats being at a conference and connecting face to face. I set a goal to attend the conference in person and meet all the social media experts I have …

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How to Publish Content on LinkedIn Using Article Marketing Strategies

In LinkedIn for Individuals, LinkedIn Strategy by Jo Saunders1 Comment

Did you know that you can share your blog content or publish articles directly on the LinkedIn platform?  There is so much more to publishing an article on LinkedIn than writing and hitting Publish.  We will step through how to publish content on LinkedIn, and how to get maximum leverage. The 7 Step LinkedIn Content Marketing Process Plan the quarter or year. This removes the decision making which can slow you down. Write with a framework. You may find while in the ‘zone’, you can write multiple articles in one session to maximise your creative energy. Publish your content, which includes formatting, …