When did you last give someone a testimonial, review or recommendation? Social proof is a powerful gift that doesn’t have to take a lot of time but can make a big impact. Using the LinkedIn recommendation feature to show appreciation, support a colleague and help them increase their credibility, skills and values in a way that is visible and transparent.  How we speak about others shows a lot about our values and how we communication.  A recommendations shows up on the receiver and the giver’s profiles, with the first few lines shown as a preview. When you give a …

Networking doesn’t have to start with meeting online or in-person at an event. Here are some tips to kick start a future relationship with potential clients, collaborators and referral partners.  Create a LinkedIn networking strategy including the three key phases of events; pre-event, live-event, and post-event.  PRE-EVENT  Before the event build your personal brand awareness, connect and engage.  Research about the event, from the speakers, to the organisation, sponsors, partners and potential attendees. Post about your intention to attend the event on LinkedIn (mention relevant people such as speakers, other attendees, organisers and sponsors). Make a list of people you …

Are emojis making LinkedIn too casual? Emojis can be a great way to quickly communicate emotion, personality and context with your text on LinkedIn. They can make text easier to read and remember and support your brand. As we become more relaxed in our language and the average user age on LinkedIn drops, the experience evolves. We almost expect younger people to use emojis, and as with any trend, they flow into other groups of people, but has communication changed to accept them as extensions of our language? According to Maslow’s Hierarchy of Needs, love and belonging is our third …