How to Convert your Facebook Profile to a Facebook Page

In Social Media Strategy by Jo SaundersLeave a Comment

Do you have a Facebook Profile in a business, organisation or event name that really should be a Facebook Page? What is the difference between a Profile and a Page? Whether you only want to use Facebook for business, you require a profile to manage your Page (or Group).  Your profile doesn’t have to be visible or active but does need to exist. Sometimes new users set up a Profile in the name of the business or organisation to separate themselves, but this is not the way to use Facebook, and limits the experience. Here are some differences and advantages …

Increase your Personal Brand Visibility on Facebook with this Hack

In Social Media Strategy by Jo SaundersLeave a Comment

Increasing your visibility across the social media landscape for the right reasons is part of social marketing. After being asked many times how my name shows up whenever anyone types ‘LinkedIn’ in an update on Facebook, I created a video to demonstrate how to find this feature and where it shows up.  I then did a Facebook Live to discuss the feature and the LinkedIn equivalent (which is not recommended) Facebook Profile Hack Facebook gives you a ‘Nickname’ field to add alternate names to your profile. If part of your nickname is the thing you do, then when someone types …

How to Measure Your Social Media Influence

In Social Media Strategy by Jo SaundersLeave a Comment

So you want to be a Social Media Influencer? What is social media influence? Have you asked yourself “How do I become a social media influencer?”  Is it a job, or is it something you become through being useful, engaged and talented in your niche? Influence Obsession Some are obsessed by social scoring and are driven by their number of followers and likes. Just watch the episode of Black Mirror called ‘Nosedive’.  This may be fiction, but it isn’t far from the truth of some. The premise of this episode is about life ratings, where the higher your score the …

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2018 The Year of Conversation

In Social Media Strategy by Jo SaundersLeave a Comment

The social media landscape is constantly changing, but what people truly want remains the same. What do you want from your LinkedIn and social media presence? If you are in business it may be sales, maybe you are seeking more exposure, or simply want to use social media to stay in touch. To get to your desired outcome via LinkedIn or any social media tool, generally, there is a journey to the sale or engagement. It starts with building visibility so that you are found and known, followed by executing strategies to be remembered and then chosen. What is required …

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39 Ways to Engage your Event Audience on Social Media with Hashtags

In Event Marketing, Social Media Strategy by Jo SaundersLeave a Comment

Hashtags are a powerful social media tool that is no longer limited to just Twitter.  Use across most social networks to find content, streamline conversations and engage your audience. Why Use a Hashtag? Adding a relevant hashtag to your post allows your content to be indexed and easily found by a wider audience interested in particular topics. They are great for brand awareness, topical discussions, event promotion and engagement. Hashtags are searchable and allow you to find related, relevant content being shared on the topic. You could use them to curate content on the same topic, or to engage with a …