How to Measure Your Social Media Influence

In Social Media Strategy by Jo SaundersLeave a Comment

So you want to be a Social Media Influencer? What is social media influence and how does one become a social media influencer?  Is it a job, or is it something you become through being useful, engaged and talented in your niche. Influence can be measured, thanks to tools such as Klout, which was founded by Joe Fernandez in 2009, …

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2018 The Year of Conversation

In Social Media Strategy by Jo SaundersLeave a Comment

The social media landscape is constantly changing, but what people truly want remains the same. What do you want from your LinkedIn and social media presence? If you are in business it may be sales, maybe you are seeking more exposure, or simply want to use social media to stay in touch. To get to your desired outcome via LinkedIn …

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39 Ways to Engage your Event Audience on Social Media with Hashtags

In Event Marketing, Social Media Strategy by Jo SaundersLeave a Comment

Hashtags are a powerful social media tool that is no longer limited to just Twitter.  Use across most social networks to find content, streamline conversations and engage your audience. Why Use a Hashtag? Adding a relevant hashtag to your post allows your content to be indexed and easily found by a wider audience interested in particular topics. They are great for …