How to Convert your Facebook Profile to a Facebook Page

In Social Media Strategy by Jo SaundersLeave a Comment

Do you have a Facebook Profile in a business, organisation or event name that really should be a Facebook Page? What is the difference between a Profile and a Page? Whether you only want to use Facebook for business, you require a profile to manage your Page (or Group).  Your profile doesn’t have to be visible or active but does …

How to Measure Your Social Media Influence

In Social Media Strategy by Jo SaundersLeave a Comment

So you want to be a Social Media Influencer? What is social media influence? Have you asked yourself “How do I become a social media influencer?”  Is it a job, or is it something you become through being useful, engaged and talented in your niche? Influence Obsession Some are obsessed by social scoring and are driven by their number of …

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2018 The Year of Conversation

In Social Media Strategy by Jo SaundersLeave a Comment

The social media landscape is constantly changing, but what people truly want remains the same. What do you want from your LinkedIn and social media presence? If you are in business it may be sales, maybe you are seeking more exposure, or simply want to use social media to stay in touch. To get to your desired outcome via LinkedIn …

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39 Ways to Engage your Event Audience on Social Media with Hashtags

In Event Marketing, Social Media Strategy by Jo SaundersLeave a Comment

Hashtags are a powerful social media tool that is no longer limited to just Twitter.  Use across most social networks to find content, streamline conversations and engage your audience. Why Use a Hashtag? Adding a relevant hashtag to your post allows your content to be indexed and easily found by a wider audience interested in particular topics. They are great for …