Online Event Management Workshop

Market & Manage Your Events with Eventbrite and Social Media Level: basic / intermediate One of the best ways to market your business and build relationships is to run an event.  They are also a way to earn an income and one of the easiest tools to use is Eventbrite. In a digital world humans have a need to connect in person.  Whether you want to run a training session, networking event or social function, events bring your community together and give you a platform to speak and be seen. WORKSHOP OBJECTIVE Learn how to set up and get started …

Email Marketing Workshop

Get started with MailChimp Email Marketing Introduction – Marketing Your Events with MailChimp One of the oldest digital marketing methods, that remains effective today is email marketing. It is a great way to keep in touch with existing and past clients, and reach your prospective customers. But with so much spam being received by your ideal clients, how can you capture attention? Mailchimp is an email marketing service provider that is perfect for small business, and it is free for lists of up to 2,000 subscribers. Founded in 2001, it has 9 million users that collectively send over 15 billion emails …

Design and Deliver a Webinar

Get Started with Zoom Level: basic / intermediate Do you want to conduct virtual meetings, run webinars or training?  Zoom is a fabulous tool to add to your business toolkit that allows you to see the people in your meeting and share information with them easily. Whether you want to use for meetings or in groups, Zoom has become the go-to video meeting and webinar tool.  It has features to deliver valuable live training, or recorded training for your programs. WORKSHOP OBJECTIVE Jo Saunders will show you how to set up and use free version of Zoom to add value …

Social Media Management Workshop

Schedule Your Social Media with AgoraPulse Level: intermediate / advanced Whilst some social media platforms allow for scheduling within the tool, some don’t.  Work smarter, and use one tool to schedule all content, using best practice. There are many scheduling and management tools, but the one that ticks many boxes for business is AgoraPulse.  It allows you to schedule, manage, listen, measure, and keep track of your social media notifications in one place. WORKSHOP OBJECTIVE Jo Saunders will show you how to use AgoraPulse to save hours each week. Set up your one-stop tool to manage your content, your engagement …

Content Marketing Planning Workshop

Plan your Content Get creative ideas for your blogs, email & social media marketing Level: intermediate / advanced No idea WHAT to post on your social media or include in your email marketing?  Attend this content marketing kickstart session to get your ideas flowing and remove writers block!  WORKSHOP OBJECTIVE Jo Saunders will show you how to kickstart your content ideas to build your plan and avoid committing random acts of social media (RASM). Gain an understanding of where you can publish and promote your content to reach your ideal clients. CONTENT You will learn:  The main types of content …

Introduction to Social Media for Business Workshop

How to choose your Social Media Platforms Level: beginner Confused by Social Media? If you are trying to understand why and how you could be using it for your business, and need help to identify which platforms are best suited to your business, this workshop is for you. WORKSHOP OBJECTIVE Learn how to best utilise social media for either your personal brand or business brand, to build awareness, engage your audience and convert leads into clients.  CONTENT Jo Saunders will introduce you to the commonly used social media platforms that you can use for your business. What we will cover; …

LinkedIn Company Page Set Up

How to Build a Professional Presence for Your Business. Level: basic/intermediate With over 50 million companies represented on LinkedIn, and almost 700 million members, now is the time to optimise your business presence to leverage the largest professional social network.  Increase the chance of being found in search engines, create a hub for your team and content, and attract new talent using your LinkedIn Page “I attended Jo’s session “How to Use a LinkedIn Company Page to Reach Your Ideal Clients” at Social Media Marketing World 2018. Her suggestions were insightful, quantifiable, and (best of all) actionable. It was clear …

LinkedIn Video Workshop

How to use video to position, engage and communicate effectively Level: intermediate / advanced How can you use video in your LinkedIn strategy? Video can give you increased visibility, helps you connect, and fast tracks your relationship building potential. It allows you to provide value, share your voice in an audio visual manner, personalise your content and interactions to reach and engage your network and beyond. WORKSHOP OBJECTIVE Jo Saunders will show you how video can be used in your profile, in your posts, articles and messages on LinkedIn. CONTENT You will learn how to:  Identify where video can be …

LinkedIn Content Publishing

How to Create, Curate and Engage with Content that Connects Scared of Posting on LinkedIn?  Learn how with Jo Saunders Level: intermediate / advanced You have an optimised LinkedIn profile, now what? Not sure HOW to publish posts and articles on LinkedIn?   Be found, remembered and chosen more, through being VISIBLE, providing VALUE in your VOICE.   Discover how you can you reach people and promote your business in a way that isn’t salesy or scary. Posting content to LinkedIn allows you to establish your thought leadership, enhance your credibility and express yourself through various mediums.  Create and curate …

LinkedIn Networking & Lead Generation Workshop

How to Build Business Relationships Level: intermediate / advanced How do you find and connect with your ideal connections, clients and partners on LinkedIn? With over 11 million Australian professionals now using LinkedIn, and a steady growth of 2 new users a SECOND, it really is time to leverage the largest professional social network. Take charge of this free platform by finding, connecting and engaging with the right people without being salesy. LinkedIn has become an essential marketing and sales tool to be found, remembered and chosen by your ideal clients, partners and target market. It ranks well in Google and …