Thanks for inviting me to share my expertise with LinkedIn and social media.  Here are my slides and a link to my Profile Blueprint to help you get started.  

LinkedIn Slides

LinkedIn Profile Blueprint

Top 7 LinkedIn Mistakes

  1. Surname field – extra info
  2. 3rd Person Summary – self-focus
  3. 1-way communication – no engagement
  4. Outsourced – no process + no personality
  5. Spammy – tactics
  6. Inactive
  7. Out of date

Top 10 Profile Essentials

  1. Well-positioned headline – 120 character positioning statement
  2. Branded visuals – background, profile photo
  3. 1st person client-focussed summary – Using the 7 step summary formula
  4. Optimised experience – Focus on outcomes and problem solving with personality
  5. Media – video, PDF documents, tesimonials…
  6. Relevant skills – top 3 most relevant (expertise / delivery)
  7. Accomplishments -memberships, accreditations, publishings, projects
  8. Contact details – mobile – email – web
  9. Add value –  articles, posts and engagement
    Example schedule:

    1. Monthly article
    2. 1-2-4-6   (1 promo post – 2 shared posts – 4 comments – 6 likes)
  10. Recommendations – ask 3-7 days after every engagement

 

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