Level Up your LinkedIn
Is it time to level up your LinkedIn presence to match yourpersonal professional brand, expertise and reputation?
Whether you are looking to enhance your visibility internally, establish credibility externally or earn influence to riase your reputaion, your LinkedIn presence can help captivate, connect and compell or convert you ideal audience to pay attention and take action.
Here are the slides to recap the session;
Level Up Your LinkedIn by josaundersau
What was your LinkedIn Profile Audit score? What would you llike it to be?
First consider your outcomes or purpose for using LinkedIn and what has gotten in your way so far. Then take a strategic approach to your positioning, networking and thought leadership on the largest and most trusted network of professionals.
STEP 1 – PROFILE BUILDING
Move from an unknown novice to a trusted expert on LinkedIn and match your capability and credibility as a leader.
Create your plan to optimise your LinkedIn presence across the features;
1. CREATE A LEADING HEADLINE
In 220 Characters or less to position your expertise, value and place in the organisation or how you deliver your solutions as a consultant. Choose your framework;
- [Title] [Organisation]
- [Expertise] + [Title] + [Organisation]
- [What you do for whom] + [where] / [Title] [Organisation]
- ABC for XYZ in [Location] // [Title] [Organisation]
2. PROFESSIONAL PHOTO
Be recognisable and recent in a headshot that matches how you show up professionally.
3. BE CONTACTABLE
Ensure you emails are your current role and you have a personal email as a backup. Determine if you want to list your mobile or organisation phone number.
4. BRANDED BACKGROUND IMAGE
Add an image to communicate your brand values and vision, or showcase your crediblity, through leadership or call to action.
5. OPTIMISED ABOUT
Share your professional story, purpose and vision in up to 2,600 characters using the framework to capture attention, create attraction and compel action. See the 7 step framework in out online vault.
6. NAME PRONUNCIATION
Help profile viewers get your name correct, or share something more abotu yourself and your name to create a connection.
In your current role share your value, what your organisation does and who you serve.
- Title [ROLE (HEIRACHY) + CONTEXT]
- Company – Connect to the brand Page
- Who do you serve and what are you responsible for
- What problem do you solve / key services or solutions
- What impact / key achievements have you and your team made?
- Add relevant media to support the role
Aim to have at least 2 new ones to showcase your skiolls, expertise and values every 12 months. Create a process and identify who to ask from executives, team, community, partners, committee / board members, and clents if relevant.
Consider what media or content you could add to the top of your profile that represents your brand or your organisation.
Need support as you level up your LinkedIn Profile? Let’s chat about the support required.
STEP 2 – NETWORKING
Once you identifiy the kind of LinkedIn Networker are youy right now, and understand the power of LinkedIn, you can choose to engage differently. Go from an Inactive Lurker to a Reactive Responder and a Proactive Participant.
Invisibility is the enemy of influence and impact. Review your current network and identify which types of people are missing. Use the power of LinkedIn to research and connect with conversation.
Create a process to manage your networking and nurturing approach.
STEP 3 – THOUGHT LEADERSHIP
To be a valuable leader, you need to be a visible leader on LinkedIn. Content and conversation is the fuel of LinkedIn. Determine what time and resources you have available and build a LinkedIn thought leadership strategy to enbrace converation, curation and creation of content. Also leverage your organisational content and your team through sharing, engaging and showcasing your talent to become a brand ambassador and team champion.
Review the post framework in the slides to create or curate content that is aligned to your values, vision and voice which will increase your personal brand , team and organisations’ visibility.
LINKEDIN TRAINING PROGRAMS
Master LinkedIn through creating a clear strategy, a plan of action and accountability. Seek help through my LinkedIn Programs for leaders and experts, and when ready engage me to deliver my LinkedIn Activation Program to your team. Request my brochures or book a Discovery Meeting to determine the most suitable LinkedIn program to suit your needs.