Jo Saunders - Linkedin Expert Australia

The LinkedIn Expert List

In LinkedIn for Companies, LinkedIn for Individuals, LinkedIn Strategy by Jo Saunders7 Comments

What is a LinkedIn expert? When engaging any expert, how do you know they are the best expert for you?  How do you know what you’re getting when you engage a LinkedIn specialist, trainer, or consultant?

LinkedIn is constantly changing and innovating. How do you find someone who can help you get set up and start using it effectively, efficiently and ethically as it evolves?

Is it the LinkedIn expert with the loudest most confident voice? Is it the most expensive? Is it the person with the most connections? Is it the person with the most experience? Is it the person who is recommended by a peer? Or is it a combination of other things that add up to the most suitable for your needs?

How to Select your LinkedIn Expert

How do you choose who to work with?

We love to recommend someone we know – a friend, a colleague, someone we saw online. Ensure that the person making the suggestion knows what you are looking for and what boxes need to be ticked.

Do your research. Look at the facts, the experience, the credibility, and more importantly listen to your gut.

If you aren’t an expert in LinkedIn, you may not know what to look for.  Here are a few considerations;

  • Do they comply with the LinkedIn User Agreement?
  • Are they walking the talk by participating in good practice?
  • Are they up to date with LinkedIn changes?
  • Is their profile complete, branded and professional?
  • Is it all about them or about the problems they solve for their clients?
  • Is their profile written in the first person, with personality and credibility?
  • Do they have plenty of relevant experience?
  • Have they been using LinkedIn themselves for many years and specialising in the platform for at least 3 years?
  • Do they commit to regular professional development in and around the LinkedIn services they offer?
  • Are they a good listener and a good researcher?
  • Are they actively using LinkedIn to share and engage?
  • Do they have recent and regular recommendations from clients they have helped?

This list is by no means exhaustive but aims to give you insight into what to look for.

You may not have read the LinkedIn User Agreement yourself, but familiarise yourself with Section 8, the ‘Do & Do Not’ section. For instance, according to point 8c, you must use your real name on your profile. If the expert you are considering has a positioning statement, special characters or a phone number in their surname, they aren’t in compliance. This article goes on to state “We believe that any information other than first and last names in the name fields undermines the professional nature of our site and services.”  (Relevant credentials after the surname are the exception).

Jo Saunders - Linkedin Expert Australia

How do you quantify experience?

It is said to be deemed an expert you must have 10,000 hours of practice. If a person hasn’t specialised in LinkedIn for at least 3 years, working entrepreneurial hours, are they really able to call themselves an expert?

LinkedIn and social media tools are constantly innovating. Continued practice coupled with curiosity is critical. Learning from other well-respected experts, attending events, and staying up to date with LinkedIn news and updates, and taking time each day to press buttons, check the settings and functionality and having the agility to adapt is essential for any LinkedIn expert.

At this time there is no accreditation issued by LinkedIn for trainers or specialists. The tertiary education systems include a qualification to become a certified trainer, but using ‘Certified Trainer’ and ‘LinkedIn’ together, can be a misrepresentation. It is stated in point 8J of the User Agreement that you agree not to “Imply or state that you are affiliated with or endorsed by LinkedIn without our express consent (e.g., representing yourself as an accredited LinkedIn trainer).” There are certified programs created by well-respected experts, but these are not endorsed by LinkedIn.

Jo Saunders - LinkedIn Expert

Which LinkedIn experts do I endorse?

As a specialist myself, with over 8 years experience, peer recognition, and social proof, I make it my business to know the LinkedIn specialists whom I deem as experts. There are so many experts around the world that I follow who tick the boxes and walk the talk. If I can’t help you, one of these highly talented, knowledgeable and experienced LinkedIn specialists possibly can.

The people on the list below are generous with their knowledge and expertise (another quality I feel is essential in an expert) and open to connecting to others in the same space.  Each person has their own niche and professional journey which is part of their unique story and value proposition and maybe the right expert for you.

Jo Saunders and Jillian Bullock, LinkedIn Ninja Down Under

Jo Saunders and Jillian Bullock, LinkedIn Ninja Down Under (in Sydney)

LinkedIn Experts in Australia

LinkedIn Experts in Europe





LinkedIn Experts in North America


Jo Saunders Viveka von Rosen (photo credit: #SMMW18)


AJ Wilcox and Jo Saunders #SMMW18

Here is a global list of LinkedIn specialists that many of my list also feature on;

How can I help you?

To find out if I’m the right expert for you, book a quick chat, or get started with a LinkedIn Profile Review.

Jo Saunders #SMMW18 LinkedIn Expert


  1. Flattered to be included here, Jo, thank you. All that you say about evaluating the credibility of any ‘expert’ is valid. And thank you for having the generosity of spirit to link to others doing work similar to yourself. Co-opetition is a great thing.

  2. I really appreciate being on the list Jo. I know a lot of my peers here, some very special relationships. Let me know when you get to the US.

  3. Such a great list and group of people here, Jo!
    What an honor. 🙏

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