Australian members woke up to the new Stories feature on Thursday 18th June. This new feature works very much like Stories on other social media platforms such as Instagram and allows individuals to share short posts that only show up in stories on the mobile app for 24 hours.
Isn’t this feature too ‘Instagram-esque’?
“LinkedIn found that members and executives wanted a more relaxed way to share more frequently, and Stories offers that in spades.”
I was invited to the launch briefing along with fellow LinkedIn trainers, social media leaders and content creators to hear about the features.
LinkedIn experts Jillian Bullock, Kylie Chown and I created a collaborative video to share some of the features of stories, as a story, which I also shared in a post;
What Can you Share using Stories?
LinkedIn Stories are a place to share the in-the-moment content that doesn’t need to be part of your profile activity history. Use them to share everyday professional moments:
- Things you do at work (e.g. behind the scenes, productivity tips)
- Things you do around work (e.g. morning routines, work-life balance)
- Things relevant to your work that are happening around you (e.g. industry headlines, trends)
Give your network (Connections and Followers) a glimpse into your day, behind the professional profile. It is a place to celebrate quick wins and achievements, what you are doing, reading, learning right now, what is going on in your environment, who you are with, working from home hacks, what you are eating, drinking or baking while working from home, events you are attending or hosting and so much more.
“LinkedIn Stories is a new way to share professional moments with online communities, making it easier to stay connected, inform your audiences and share important stories from wherever you may be.”
According to LinkedIn “more than 2 million posts, videos and articles go through LinkedIn’s feed every day, generating tens of millions of shares and likes.” Stories are a place to share the lighter, fun posts, with the feed content being content that you want as part of your public footprint.
🎬 Share images or video up to 20 seconds on the mobile app
🎯 Add stickers and text overlays
🤩 Mention people by tagging them
💯 Post up to 100 a day maximum!
Maybe don’t share 100, but you could create a series of images or videos that connect.
Stories last just 24 hours but can be downloaded. They won’t show up in your activity or in the home feed. If you accidentally overshare you can delete your stories!
Stories Do’s and Don’ts
When you are about to post on LinkedIn, ask yourself, is this feed-worthy or is it a story moment?
How to Use Stories
- Open your app
- Touch the circle with your photo and + in the upper left corner
- Select +New Story (which opens your camera)
- Take a photo or video OR
- Select the image icon (bottom left) to browse to an image or video in your camera roll
- Add text overlay by selecting the T icon a the top right, then the colour
- Add a sticker for a bit of personality by selecting the icon at the top right
- @Mention a profile in your Story via the Stickers icon
LinkedIn Stories Demo
Manage Your Stories
- View your posted Stories by clicking Your Story at the top left.
- Download, delete or share your story by clicking the 3 dots at the top right.
- See the views of your story at the bottom left
- Viewers of your story can engage via private message, which you can respond to.
LinkedIn Stories Factsheet
Australia is the first country in Asia Pacific to get access to Stories. Currently available for profiles, with Page Stories coming soon.
Will you use Stories as part of your content strategy?
LinkedIn connects the world’s professionals to help them be more productive and successful, and transform the way companies hire, market and sell. Their vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has more than 690 million members and has offices around the globe.