Bringing people together is something I have always loved. When we look back, the things that bring us joy are often connected by the same thread, and for me it is connection. Whether through running events and conferences, running a club for people seeking penfriends around the world, or teaching people the art of using LinkedIn to….. connect. It is what fuels me.
Of course, LinkedIn starts with setting up a profile to represent who you are, what you do, where you have been, where you are going and why. I love helping individuals express themselves through their profile to capture their essence in words and media.
The next piece is using the platform to connect with people they have an interest in. I often get asked who they should connect to. It is important to continually grow your network, but I believe it is about building quality connections rather than going for quantity alone. Consider your ideal clients, employers, partners and collaborators, but also consider those who are influencers of those people. Reaching 2nddegree connections is a powerful way to expand your network and build relationships.
This is the reason I had to become involved in #LinkedInLocal. It ticks all the boxes and allows me to do what I am born to do.
Running events is time and energy consuming, even with an events background, but the reward outweighs the effort. Having a fabulous team to assist is critical. From my co-host Jo Harper, who shares my passion for bringing people together, to our media partner Reg Sorrell of Online Videos Perth who captures the essence of our event, to our photographers who capture the moments, and our volunteers who welcome our guests.
Our 4th #LinkedInLinkedLocalPerth was hosted once again by Liberty Flexible Workspaces, who gave us a space, staff to support the event and the first drink. The venue was their fabulous brand new Burswood space.
The other piece of LinkedIn is the content piece. Content can be created, curated and engaged with. Our attendees created their own content, including images and photos, and engaged with other attendees content. The trick with content isn’t about volume, but adding value to your network.
Reg Sorrell shared some great DIY video tips and tricks for attendees to create their own videos. Some guests even shared their video on LinkedIn, and won a delicious door prize donated by Carpe Koko. These chocolates make a beautiful gift, with their stunning packaging, arriving in a gold-encased esky by courier.
Here are some of the LinkedIn video tips from Reg
- Use the phone camera rather than recording directly via the LinkedIn app
- Use a mic where possible – sound is important in video.
- Stablise with a tripod, or selfie-stick
- Natural light is best – use a window
- Consider the background and framing.
For more tips, subscribe to #TheLinkedInCouch
Here is a short video I created while over in Sydney, finally meeting fellow LinkedIn expert and #LinkedInLocalSydney host Jillian Bullock. We took advantage of the environement and background noise.
Each event we donate event proceeds to a local cause or charity. Last event we were alerted about a brave challenge being undertaken for a cause, and we had to support it. Paul Miller shared his story about his mission to swim the English Channel whilst raising funds to help a family bring their some home, who was paralysed after a farm accident.
#LinkedInLocalPerth was captured by Reg and his team for future promotion, and images were captured by the multi-talented Jim Owens.
Why come to our future #LinkedInLocalPerth events?
“I didn’t know what to expect, except that Jo Saunders is synonymous with quality. What I found was that the event exceeded my high expectations. As Jo Harper said, we often connect on LinkedIn, but not in real life. Well, last night was as real as it gets.
The venue, service and catering, provided by Liberty Flexible Workspaces (thank you Jamie Vine and Paul Miller) , and @Cherry’s Catering & Liquor Perth (thank you Deb Cunniffe), made the evening extra special. Paul Miller held us spellbound by his tale of “man vs wild”, as he swam the English Channel in support of “Miggy & Milsner’s Mighty Swim” charity” – Jim Owens
“Great meet up session organised by Jo Saunders and Jo Harper, meeting with lots of like minded people at the #linkedinlocalperth. Just love these feisty ladies. Might have to try blue hair for a change. Thanks too to Reg Sorrell for the timely tips on video for Linkedin. Had lots of fun with Kelly Simmonds creating our own wee video.” – Elena Lennox
“Enjoyed the evening, listening to the speakers and making new contacts. Really enjoyed Paul ( Liberty Offices) talk about his English Channel swim and the reason behind the decision. Kinda puts life in perspective a bit and makes you realise Life Is Good & short. Looking forward to attending the next event.” – Paul Johnson