How to Set Up and Manage your LinkedIn Business Page

LinkedIn Page Set Up

Have you thought about setting up a LinkedIn Page for your business or organisation? Did you know this was a thing?  This isn’t a profile in the name of a business, but the function of a Page set up from your profile.  You must have a profile in order to set up a Page, and you automatically have admin access as the Page creator but can assign additional admins in your organisation or support network. Admins have various levels of access, and it is good practice to have a backup just in case you lose access.

Why set up a LinkedIn Page?

A LinkedIn Page is like a mini website for your business which can be used to be found, showcase your team, content, events and job openings.

FINDABILITY // Firstly it is a free landing Page on LinkedIn, which happens to have a strong position in Google, and gives you another listing in the search results.  It also allows you to be found for your business name in LinkedIn alongside your Profile.

CONNECTION // Secondly, a Page with a logo added is required for the logo to show up on yours and your teams LinkedIn profiles. After setting up connect your role in the Experience section of your Profile to the Page via the Company Name field.  This pulls the logo to your Profile which includes the top right under the Background image. 

HUB // Thirdly, a Page becomes a hub for your people and content. An admin can publish and share posts from the team, Admins can also publish articles and use LinkedIn Live video to stream updates, interviews and education via the events feature coupled with a live streaming tool. This gives your team content to engage with and amplify, resulting in increased visibility and credibility.

How to Set up Your LinkedIn Page

First check if you are the already an admin of a Page previously set up. If not, do a search to ensure a team member hasn’t already set up a Page for your organisation.

If you do not have a Page, set one up.

  • Go to the Work menu.
  • Scroll to the bottom and select Create Page.

Complete the fields and add a square logo graphic. If you have a detailed rectangular logo, you may want to create a square version, or a visual icon to represent the logo.  It needs to be look good small both in the home feed and on the profile of you and your team

Next add more info to your Page by selecting the Edit Page button to the top right.

Review the info in each field starting with Page info;

  • Update your logo
  • Change your Page name
  • Change the Page URL
  • Add a tagline to position your organisation
  • Next check your button name option and URL it links to

Next review the About info;

  • Add a description of up to 2,000 characters
  • Check the business URL or check the box if you do not have a website
  • Select an Industry
  • Company Size
  • Company Type
  • Phone
  • Year founded
  • Specialities – add up to 20 areas of expertise

If you have a team and policies around flexible working, and vaccine policies.

Continue to update the following features;

  • Review your locations and add a head office if you have one.
  • Add up to 3 hashtag topics that matter to your page
  • Feature your Groups, although they do not currently show up on your Page.

LinkedIn Page View

Check the what the Page looks like to general viewers by going to your Page and selecting the View as Member button at the top right

How do you find your LinkedIn Page URL?

Each identity on LinkedIn has a unique URL including your Page. To find your Page URL to to go Page, then hit the View as Member button at the top right, then copy the URL in the address bar ignoring anything from the ? character.

How to Connect Your LinkedIn Page to your Profile

On your Profile edit the Experience section and click in the Company Name box to select the Page. (If you can’t find it, after setting up, wait and do this later).

Do you have a LinkedIn Page strategy for your business? Get in touch if I can assist you in mapping out your strategy and training your team.

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