LinkedIn results require strategy
Whether you are looking for more leads, increased brand awareness, more speaking gigs, more engagement, better career opportunities, more of the right consulting offers, more relevant connection requests, more sales conversations or more influence, your LinkedIn presence can either help or hinder you. It all starts with your LinkedIn strategy.
- Are you being discovered, connected and selected on LinkedIn?
- Are you being proactive, reactive or inactive?
- Do you want more leads and opportunities from LinkedIn?
Over 80% of B2B leads generated through social media come from LinkedIn
Okopost
LinkedIn is 227% more effective for leads than Facebook or Twitter
Dated reference with Twitter becoming X but LinkedIn is even more relevant today. Be where your potential clients, strategic partners and future staff are. Hubspot
Only 30% have a clear strategy for accepting connections and outreach activities on LinkedIn
According to my 2021 survey results. Without a strategy, actions are random, which flows into results.Jo Saunders // LinkedIn Survey
5 Key LinkedIn Benefits
Energise Your LinkedIn Presence
Improve your positioning and first impression
Elevate Your Brand Visibility
Stand out and be found you for your expertise in LinkedIn and Google search
Enhance Your Credibility
Establish trust and social proof as a specialist, expert or category authority in your area of expertise and industry
Expand Your Network
Attract, find and engage with the right people to build relationships that convert.
Earn Influence
Build relationships, attract leads and opportunities
Get LinkedIn training with Jo Saunders if you...
- feel confused about how to use LinkedIn
- are not sure how to promote yourself
- feel like you have nothing interesting to post
- don't know how to publish your content effectively
- don't know how to find ideal clients and potential connections
- don't know what to do once connected
- want to know where you could be going wrong
- are not sure how to harness this platform
- don't want to embarrass yourself in front of peers
- want results and recognition for your expertise
- want to take a strategic approach
- are ready to step out and make an impact!
"Within 14 days of working with Jo Saunders to up-level my LinkedIn profile, I had landed $16,000 of additional business - directly linked to implementing the tactics and strategies Jo trained me in. That's a 92% return on the investment to work with Jo, in under 2 weeks! Jo truly is the Queen of LinkedIn. Get her on your team now!"
Choose Your LinkedIn Support
Improve your LinkedIn presence by engaging support from an independent LinkedIn expert.
Receive unbiased, actionable guidance to leverage the largest professional social network
Choose a single session or select a program for upskilling, strategic approach and accountability.
Ideation Session
$495
Book your SessionBrainstorm
Stuck for ideas? Not sure what to do with your ideas to be on brand and create connection? Leverage my divergent thinking and curiosity to discover creative ways achieve your goals with content and experiences.
Strategy Session
$895
LinkedIn Strategy
Unsure how to strategically use LinkedIn to position your purpose, engage your audience and create connection?
This session is designed to create a strategic approach to your efforts, with clear outcomes and processes to continue in action.
LinkedIn Support Programs
Ignition
$1,485
6 week Coaching PackageLimited Resources?
Ideal for individuals looking for direction.
* Option to attend individual masterclasses or continue coaching.
Price includes GST
Price excludes GST
Connectfluence 6 Month LinkedIn Support Program
$3,960
Done With You CoachingLimited skills?
Ideal for individuals looking for ongoing direction and accountability.
Price includes GST
Price excludes GST
* Payment plan available
Rescue
$9,900
Done With & For YouWant a Head Start?
Ideal for time-poor professionals seeking ongoing direction, accountability and support.
Price includes GST
Price excludes GST
* Payment plan available

Who will benefit?
If you are just starting to build your presence, or have attended some LinkedIn training and don’t know what to do next, and you are prepared to roll up your sleeves and do some work, or have a support person to help you implement then these programs are for you.
Looking for a quick fix? This program probably isn’t for you. Automation tools that breach the LinkedIn User Agreement and put your presence at risk are not something we recommend, but you will find others who will teach these sorts of things.
What will you learn?
Discover how to...
- Increase your brand presence and visibility
- Research and find ideal clients and contacts
- Find the right people using search techniques
- Connect with best practice
- Start building relationships
- Engage with ideal contacts
- Manage your relationships
- Reach the connections of your connections
- Build social proof through recommendations
- Plan, produce and publish content that connects
- Create your own content
- Use content creation tools and techniques
- Curate content from others
- Source and share content with best practice
- Repurpose content
- Extend the life of content using video, images, presentation slides, blogs etc
- Promote your content in a non-salesy way
- Measure your performance
Book a Discovery Meeting
Determine the best LinkedIn training for you.
WHY WORK WITH JO SAUNDERS
Working with Jo Saunders was like a breath of fresh air. Her knowledge of Linked In, her well detailed instructions and excellent teaching skills has helped me immeasurably KNOW and UNDERSTAND what was a mystery to me. My fear of crashing my computer has gone!! I can highly recommend Jo as a teacher and expert in her field. Thanks so much Jo. Louise Cartledge, Celebrant and Storyteller
"Jo helped me to completely revamp my LinkedIn profile and WOW - what a transformation. Jo's an expert in her field, an absolute breeze to work with and provided me with a huge amount of guidance." Linda Williamson
I wasn’t sure where to start to improve my LinkedIn profile or how to better showcase my expertise. Jo was a breath of fresh air to my LinkedIn efforts and suggested many new ideas and actions to improve my presence. I don’t think I’ve ever had so much fun chatting about LinkedIn before! Jo took the time to ask me about my business needs and tailored our session to answer all my questions. She is super passionate about LinkedIn and helping small business owners succeed. If you feel stuck, I highly recommend booking with Jo today, as she truly demystified LinkedIn for me!Alicia Menkveld
“It was fantastic to get the perspective of a LinkedIn professional, and the tips you gave me made me realise that I can create my current content in a different way that matches a new market. I’d highly recommend this review process to others – the tips and tricks for tweaks and changes will really bring your profile to life.” Bronwen Sciortino
“Trying to use LinkedIn for business with a substandard profile is like trying to run a race dragging an anchor. Jo’s LinkedIn Profile Review gave me feedback that is specific, actionable and included little tips I didn't know about. Jo has got a great eye for detail, and I feel like nothing snuck by her. She takes the time to explain the WHY (succinctly, but effectively) so I understand how to make improvements myself next time.” Lacey Filipich

Jo Saunders, Australia's LinkedIn Demystifier is an internationally recognised LinkedIn expert, ranking in the top 5 Asia Pacific LinkedIn experts list for 2 years running, and a Social Media Educator of the Year Award finalist for 2019. She is a marketing strategist and social media educator showing graduates, entrepreneurs, business owners, marketing specialists, leaders and teams how to increase visibility, credibility and influence using LinkedIn and social marketing tools. Jo is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’ and the upcoming 'Connectfluence - The Path of Influence'. She is co-host of #LinkedInLocalPerth and video series the #ConnectionCouch and was named one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing. Connect on LinkedIn / Follow on YouTube
LinkedIn results require strategy
[cs_element_gap _id=”8″ ][cs_element_content_area _id=”9″ ][/cs_element_layout_column][/cs_element_layout_row]Over 80% of B2B leads generated through social media come from LinkedIn
Okopost
LinkedIn is 227% more effective for leads than Facebook or Twitter
Dated reference with Twitter becoming X but LinkedIn is even more relevant today. Be where your potential clients, strategic partners and future staff are. Hubspot
Only 30% have a clear strategy for accepting connections and outreach activities on LinkedIn
According to my 2021 survey results. Without a strategy, actions are random, which flows into results.Jo Saunders // LinkedIn Survey
5 Key LinkedIn Benefits
Energise Your LinkedIn Presence
Improve your positioning and first impression
Elevate Your Brand Visibility
Stand out and be found you for your expertise in LinkedIn and Google search
Enhance Your Credibility
Establish trust and social proof as a specialist, expert or category authority in your area of expertise and industry
Expand Your Network
Attract, find and engage with the right people to build relationships that convert.
Earn Influence
Build relationships, attract leads and opportunities
Get LinkedIn training with Jo Saunders if you…
- feel confused about how to use LinkedIn
- are not sure how to promote yourself
- feel like you have nothing interesting to post
- don’t know how to publish your content effectively
- don’t know how to find ideal clients and potential connections
- don’t know what to do once connected
- want to know where you could be going wrong
- are not sure how to harness this platform
- don’t want to embarrass yourself in front of peers
- want results and recognition for your expertise
- want to take a strategic approach
- are ready to step out and make an impact!
Choose Your LinkedIn Support
Improve your LinkedIn presence by engaging support from an independent LinkedIn expert.
Receive unbiased, actionable guidance to leverage the largest professional social network
Choose a single session or select a program for upskilling, strategic approach and accountability.
Ideation Session
$495
Book your SessionBrainstorm
Stuck for ideas? Not sure what to do with your ideas to be on brand and create connection?
Leverage my divergent thinking and curiosity to discover creative ways achieve your goals with content and experiences.
Strategy Session
$895
Book your SessionLinkedIn Strategy
Unsure how to strategically use LinkedIn to position your purpose, engage your audience and create connection?
This session is designed to create a strategic approach to your efforts, with clear outcomes and processes to continue in action.
LinkedIn Support Programs
Ignition
$1,485
6 week Coaching PackageLimited Resources?
Ideal for individuals looking for direction.
* Option to attend individual masterclasses or continue coaching.
Australian OrdersPrice includes GST
Non-Australian OrdersPrice excludes GST
Connectfluence 6 Month LinkedIn Support Program
$3,960
Done With You CoachingAustralian OrdersLimited skills?
Ideal for individuals looking for ongoing direction and accountability.
Price includes GST
Non-Australian OrdersPrice excludes GST
* Payment plan available
Rescue
$9,900
Done With & For YouAustralian OrdersWant a Head Start?
Ideal for time-poor professionals seeking ongoing direction, accountability and support.
Price includes GST
Non-Australian OrdersPrice excludes GST
* Payment plan available
WHY WORK WITH JO SAUNDERS
Working with Jo Saunders was like a breath of fresh air. Her knowledge of Linked In, her well detailed instructions and excellent teaching skills has helped me immeasurably KNOW and UNDERSTAND what was a mystery to me. My fear of crashing my computer has gone!! I can highly recommend Jo as a teacher and expert in her field. Thanks so much Jo. Louise Cartledge, Celebrant and Storyteller
“Jo helped me to completely revamp my LinkedIn profile and WOW – what a transformation. Jo’s an expert in her field, an absolute breeze to work with and provided me with a huge amount of guidance.” Linda Williamson
I wasn’t sure where to start to improve my LinkedIn profile or how to better showcase my expertise. Jo was a breath of fresh air to my LinkedIn efforts and suggested many new ideas and actions to improve my presence. I don’t think I’ve ever had so much fun chatting about LinkedIn before!Jo took the time to ask me about my business needs and tailored our session to answer all my questions. She is super passionate about LinkedIn and helping small business owners succeed. If you feel stuck, I highly recommend booking with Jo today, as she truly demystified LinkedIn for me!Alicia Menkveld
“It was fantastic to get the perspective of a LinkedIn professional, and the tips you gave me made me realise that I can create my current content in a different way that matches a new market. I’d highly recommend this review process to others – the tips and tricks for tweaks and changes will really bring your profile to life.”
Bronwen Sciortino
“Trying to use LinkedIn for business with a substandard profile is like trying to run a race dragging an anchor. Jo’s LinkedIn Profile Review gave me feedback that is specific, actionable and included little tips I didn’t know about. Jo has got a great eye for detail, and I feel like nothing snuck by her. She takes the time to explain the WHY (succinctly, but effectively) so I understand how to make improvements myself next time.” Lacey Filipich[cs_element_image _id=”68″ ]
margin: 0px;
}
#crmWebToEntityForm.zcwf_lblLeft {
width:100%;
padding: 25px;
margin: 0 auto;
box-sizing: border-box;
}
#crmWebToEntityForm.zcwf_lblLeft * {
box-sizing: border-box;
}
#crmWebToEntityForm{text-align: left;}
#crmWebToEntityForm * {
direction: ltr;
}
.zcwf_lblLeft .zcwf_title {
word-wrap: break-word;
padding: 0px 6px 10px;
font-weight: bold;
}
.zcwf_lblLeft .zcwf_col_fld input[type=text], .zcwf_lblLeft .zcwf_col_fld textarea {
width: 60%;
border: 1px solid #ccc !important;
resize: vertical;
border-radius: 2px;
float: left;
}
.zcwf_lblLeft .zcwf_col_lab {
width: 30%;
word-break: break-word;
padding: 0px 6px 0px;
margin-right: 10px;
margin-top: 5px;
float: left;
min-height: 1px;
}
.zcwf_lblLeft .zcwf_col_fld {
float: left;
width: 68%;
padding: 0px 6px 0px;
position: relative;
margin-top: 5px;
}
.zcwf_lblLeft .zcwf_privacy{padding: 6px;}
.zcwf_lblLeft .wfrm_fld_dpNn{display: none;}
.dIB{display: inline-block;}
.zcwf_lblLeft .zcwf_col_fld_slt {
width: 60%;
border: 1px solid #ccc;
background: #fff;
border-radius: 4px;
font-size: 12px;
float: left;
resize: vertical;
padding: 2px 5px;
}
.zcwf_lblLeft .zcwf_row:after, .zcwf_lblLeft .zcwf_col_fld:after {
content: ”;
display: table;
clear: both;
}
.zcwf_lblLeft .zcwf_col_help {
float: left;
margin-left: 7px;
font-size: 12px;
max-width: 35%;
word-break: break-word;
}
.zcwf_lblLeft .zcwf_help_icon {
cursor: pointer;
width: 16px;
height: 16px;
display: inline-block;
background: #fff;
border: 1px solid #ccc;
color: #ccc;
text-align: center;
font-size: 11px;
line-height: 16px;
font-weight: bold;
border-radius: 50%;
}
.zcwf_lblLeft .zcwf_row {margin: 15px 0px;}
.zcwf_lblLeft .formsubmit {
margin-right: 5px;
cursor: pointer;
color: #333;
font-size: 12px;
}
.zcwf_lblLeft .zcwf_privacy_txt {
width: 90%;
color: rgb(0, 0, 0);
font-size: 12px;
font-family: Arial;
display: inline-block;
vertical-align: top;
color: #333;
padding-top: 2px;
margin-left: 6px;
}
.zcwf_lblLeft .zcwf_button {
font-size: 12px;
color: #333;
border: 1px solid #ccc;
padding: 3px 9px;
border-radius: 4px;
cursor: pointer;
max-width: 120px;
overflow: hidden;
text-overflow: ellipsis;
white-space: nowrap;
}
.zcwf_lblLeft .zcwf_tooltip_over{
position: relative;
}
.zcwf_lblLeft .zcwf_tooltip_ctn{
position: absolute;
background: #dedede;
padding: 3px 6px;
top: 3px;
border-radius: 4px;word-break: break-all;
min-width: 100px;
max-width: 150px;
color: #333;
z-index: 100;
}
.zcwf_lblLeft .zcwf_ckbox{
float: left;
}
.zcwf_lblLeft .zcwf_file{
width: 55%;
box-sizing: border-box;
float: left;
}
.clearB:after{
content:”;
display: block;
clear: both;
}
@media all and (max-width: 600px) {
.zcwf_lblLeft .zcwf_col_lab, .zcwf_lblLeft .zcwf_col_fld {
width: auto;
float: none !important;
}
.zcwf_lblLeft .zcwf_col_help {width: 40%;}
}
Got a Question?
First Name*
Last Name*
Email
Question ?Ask your LinkedIn question here…
LinkedIn URL
function validateEmail38150000000339314()
{
var form = document.forms[‘WebToLeads38150000000339314’];
var emailFld = form.querySelectorAll(‘[ftype=email]’);
var i;
for (i = 0; i < emailFld.length; i++)
{
var emailVal = emailFld[i].value;
if((emailVal.replace(/^\s+|\s+$/g, '')).length!=0 )
{
var atpos=emailVal.indexOf('@');
var dotpos=emailVal.lastIndexOf('.');
if (atpos[/cs_content_seo][/cs_element_layout_column][/cs_element_layout_row][/cs_element_section][cs_section parallax="false" separator_top_type="none" separator_top_height="50px" separator_top_inset="0px" separator_top_angle_point="50" separator_bottom_type="none" separator_bottom_height="50px" separator_bottom_inset="0px" separator_bottom_angle_point="50" _bp_base="4_4" _label="About Jo" style="margin: 0px;padding: 0px 0px 45px;"][cs_row inner_container="true" marginless_columns="false" _bp_base="4_4" style="margin: 0px auto;padding: 0px;"][cs_column fade="false" fade_animation="in" fade_animation_offset="45px" fade_duration="750" _bp_base="4_4" type="1/1" class="cs-ta-left" style="padding: 0px;"][cs_element_content_area _id="76" ][cs_content_seo]Jo Saunders, Australia's LinkedIn Demystifier is an internationally recognised LinkedIn expert, ranking in the top 5 Asia Pacific LinkedIn experts list for 2 years running, and a Social Media Educator of the Year Award finalist for 2019. She is a marketing strategist and social media educator showing graduates, entrepreneurs, business owners, marketing specialists, leaders and teams how to increase visibility, credibility and influence using LinkedIn and social marketing tools. Jo is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’ and the upcoming 'Connectfluence - The Path of Influence'. She is co-host of #LinkedInLocalPerth and video series the #ConnectionCouch and was named one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing. Connect on LinkedIn / Follow on YouTube\n\n[/cs_content_seo][/cs_column][/cs_row][/cs_section][/cs_content]