LinkedIn results require strategy

Whether you are looking for more leads, increased brand awareness, more speaking gigs, more engagement, better career opportunities, more of the right consulting offers, more relevant connection requests, more sales conversations or more influence, your LinkedIn presence can either help or hinder you. It all starts with your LinkedIn strategy.

  • Are you being discovered, connected and selected on LinkedIn?
  • Are you being proactive, reactive or inactive?
  • Do you want more leads and opportunities from LinkedIn?
Over 80% of B2B leads generated through social media come from LinkedIn

LinkedIn is 227% more effective for leads than Facebook or Twitter.

Only 30% have a clear strategy for accepting connections and outreach activities on LinkedIn, according to my 2021 survey results.
Jo Saunders // LinkedIn Survey

Get LinkedIn training and mentoring with Jo Saunders if you...

  • feel confused about how to use LinkedIn
  • are not sure how to promote yourself
  • feel like you have nothing interesting to post
  • don't know how to publish your content effectively
  • don't know how to find ideal clients and potential connections
  • don't know what to do once connected
  • want to know where you could be going wrong
  • are not sure how to harness this platform
  • don't want to embarrass yourself in front of peers
  • want results and recognition for your expertise

5 Key LinkedIn Benefits

  • Energise Your LinkedIn Presence

    Improve your positioning and first impression

  • Elevate Your Brand Visibility

    Stand out and be found you for your expertise in LinkedIn and Google search

  • Enhance Your Credibility

    Establish trust and social proof as a specialist, expert or category authority in your area of expertise and industry

  • Expand Your Network

    Attract, find and engage with your target market, strategic partners and decision makers to build relationships that convert.

  • Earn Influence

    Build relationships, attract leads and opportunities

"Within 14 days of working with Jo Saunders to up-level my LinkedIn profile, I had landed $16,000 of additional business - directly linked to implementing the tactics and strategies Jo trained me in. That's a 92% return on the investment to work with Jo, in under 2 weeks! Jo truly is the Queen of LinkedIn. Get her on your team now!"

Ian Stephens CSP

Choose Your LinkedIn Support Package

Improve your LinkedIn presence by engaging support from an independent LinkedIn expert.
Receive unbiased, actionable guidance to leverage the largest professional social network



6 week Coaching Package

Limited Resources?

Ideal for individuals looking for direction.

    This coaching and mentoring package is delivered within 6 weeks includes;
  • LinkedIn Review & Recommendation Report
  • 1 x 2.5 hour strategy session, to set goals, get clear on your positioning, identify ideal connections, and build your content strategy
  • 2 x 45 minute mentoring sessions to work through implementing your strategy, review actions, address knowledge gaps and set next actions

  • Access to online resources to support coaching and mentoring.

* Option to attend individual masterclasses or continue coaching.

Australian Orders

Price includes GST

Non-Australian Orders

Price excludes GST



Done With & For You

Want a Head Start?

Ideal for time-poor professionals seeking ongoing direction, accountability and support.

    This coaching and mentoring package is delivered over 6 months and includes;

  • Skills & Mindset Review
  • LinkedIn Review & Recommendation Report
  • 1 x 3 hour strategy session, to set goals, get clear on your positioning, identify ideal connections, and build your content strategy

  • Profile & Page Transformation - done for you Profile and Page build or refresh
  • 8 x 45 min mentoring sessions to work through implementing your strategy, review actions, address knowledge gaps and set next actions

  • Access to online training resources to support coaching and mentoring.
  • Monthly Masterclasses
  • Live online group Q&A and Co-Working Sessions to get things done

  • 1 x 90 minute performance review and reset session, to reset goals and actions
  • Done for You Content production and publishing;
    3 x branded image templates
    3 x articles
    24 x posts from supplied content or via interview
    Monthly Performance Report
  • Email support

Australian Orders

Price includes GST

Non-Australian Orders

Price excludes GST

* Payment plan available

What will you learn?

Discover how to...

  • Increase your brand presence and visibility
  • Research and find ideal clients and contacts
  • Find the right people using search techniques
  • Connect with best practice
  • Start building relationships
  • Engage with ideal contacts
  • Manage your relationships
  • Reach the connections of your connections
  • Build social proof through recommendations
  • Plan, produce and publish content that connects
  • Create your own content
  • Use content creation tools and techniques
  • Curate content from others
  • Source and share content with best practice
  • Repurpose content
  • Extend the life of content using video, images, presentation slides, blogs etc
  • Promote your content in a non-salesy way
  • Measure your performance

Who will benefit?

If you are just starting to build your presence, or have attended some LinkedIn training and don’t know what to do next, and you are prepared to roll up your sleeves and do some work, or have a support person to help you implement then these programs are for you.

Looking for a quick fix? This program probably isn’t for you. Automation tools that breach the LinkedIn User Agreement and put your presence at risk are not something we recommend, but you will find others who will teach these sorts of things.

Book a Complimentary Discovery Call

LinkedIn review

If you are seeking some feedback or a single planning session, book a strategy session or review package.

Strategy Session


Do It Together

LinkedIn Strategy

Ideal for those needing expert guidance to gain clarity and build a plan for using LinkedIn.

  • LinkedIn Self Assessment
  • 1 x 2 hour Strategy Session covering positioning, content &/or networking & lead generation.
  • Zoom session can be recorded
  • LinkedIn Profile Blueprint
  • Access to Online LinkedIn Resources

Book Now

Time to update your LinkedIn Profile?


Working with Jo Saunders was like a breath of fresh air. Her knowledge of Linked In, her well detailed instructions and excellent teaching skills has helped me immeasurably KNOW and UNDERSTAND what was a mystery to me. My fear of crashing my computer has gone!! I can highly recommend Jo as a teacher and expert in her field. Thanks so much Jo. Louise Cartledge, Celebrant and Storyteller
"Jo helped me to completely revamp my LinkedIn profile and WOW - what a transformation. Jo's an expert in her field, an absolute breeze to work with and provided me with a huge amount of guidance." Linda Williamson
I wasn’t sure where to start to improve my LinkedIn profile or how to better showcase my expertise. Jo was a breath of fresh air to my LinkedIn efforts and suggested many new ideas and actions to improve my presence. I don’t think I’ve ever had so much fun chatting about LinkedIn before! Jo took the time to ask me about my business needs and tailored our session to answer all my questions. She is super passionate about LinkedIn and helping small business owners succeed. If you feel stuck, I highly recommend booking with Jo today, as she truly demystified LinkedIn for me!Alicia Menkveld
“It was fantastic to get the perspective of a LinkedIn professional, and the tips you gave me made me realise that I can create my current content in a different way that matches a new market. I’d highly recommend this review process to others – the tips and tricks for tweaks and changes will really bring your profile to life.” Bronwen Sciortino
“Trying to use LinkedIn for business with a substandard profile is like trying to run a race dragging an anchor. Jo’s LinkedIn Profile Review gave me feedback that is specific, actionable and included little tips I didn't know about. Jo has got a great eye for detail, and I feel like nothing snuck by her. She takes the time to explain the WHY (succinctly, but effectively) so I understand how to make improvements myself next time.” Lacey Filipich
Got a Question?

Jo Saunders, Australia's LinkedIn Demystifier is an internationally recognised LinkedIn expert, ranking in the top 5 Asia Pacific LinkedIn experts list for 2 years running, and a Social Media Educator of the Year Award finalist for 2019. She is a marketing strategist and social media educator showing graduates, entrepreneurs, business owners, marketing specialists, leaders and teams how to increase visibility, credibility and influence using LinkedIn and social marketing tools. Jo is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’ and the upcoming 'Connectfluence - The Path of Influence'. She is co-host of #LinkedInLocalPerth and video series the #ConnectionCouch and was named one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing. Connect on LinkedIn / Follow on YouTube