LinkedIn – The Career Tool for Students & Graduates

46 million students and recent college graduates make up a growing part of the membership. With more than 675M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Whether you are looking to start a business, become a consultant or seek employment, the decision makers, recruiters, and potential clients are already here. In fact, out of the monthly active users, 40% are reported to log in daily. Do you have a profile that stands out and backs up …

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How to share LIVE Video on LinkedIn

LinkedIn Live Video

LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week!  LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting live at once! Right now it is in beta release.  Check out those few who have it; Cathy Hackl, Chris Strubb, Goldie Chan… Why Use Video on LinkedIn? Video is the next best thing to in-person.  It opens up our …

How to Convert your Facebook Profile to a Facebook Page

Do you have a Facebook Profile in a business, organisation or event name that really should be a Facebook Page? What is the difference between a Profile and a Page? Whether you only want to use Facebook for business, you require a profile to manage your Page (or Group).  Your profile doesn’t have to be visible or active but does need to exist. Sometimes new users set up a Profile in the name of the business or organisation to separate themselves, but this is not the way to use Facebook, and limits the experience. Here are some differences and advantages …

How Schools and their Teams can use LinkedIn

Linkedin is the largest professional network and ranks highly in search results, but are people seeking a school for their children in LinkedIn? Possibly not, but of this network of professionals, many will have children, and some seek to work with schools. Why not build a presence to intersect where the eyes are, while amplifying the brand presence within search? Why LinkedIn? More than 610M members More than 30M companies represented on LinkedIn More than 20M open jobs on LinkedIn Jobs 90K schools listed Stats updated 1 Feb 2019 Whether a school is looking to be positioned as a school …

2019 LinkedIn Profile Quest

How to Update Your LinkedIn Profile

Your LinkedIn Profile can enhance your visibility, authority, and influence. Just like a shadow, your LinkedIn profile follows you around making an impact on your personal brand. It presents a massive opportunity to connect with those who matter in your professional world. If it’s been a while since you considered your personal brand or you have no clue what to do next with your LinkedIn profile, read on… Does your LinkedIn Profile STAND OUT and CONNECT? With seconds to make an impression, your profile is your shop window and your presence creates your digital footprint. Could you be missing out on …

Who are YOUR LinkedIn Top Voices?

LinkedIn Top Voices

LinkedIn just released their Top Voices Lists. These are the members whose posts, articles, videos and comments are driving engaging conversations in their industries and countries. Over 2 million posts, videos and articles are shared each day, resulting in tens of thousands of comments every hour — all generating tens of millions more shares and likes. So how do you stand out in a noisy newsfeed? According to Daniel Roth, you need to have consistency, depth of insight and a desire to deeply engage with others.  Who are the Top Voices this year? There are 15 lists, totalling 342 members …

The Human Connection – #LinkedInLocal

Jo Saunders - LinkedInLocalPerth

Bringing people together is something I have always loved.  When we look back, the things that bring us joy are often connected by the same thread. Whether through running events and conferences, running a club for people seeking penfriends around the world, or teaching people the art of using LinkedIn to….. it is all about connection. It is what fuels me. LinkedIn Profile Set Up Of course, LinkedIn starts with setting up a profile to represent who you are, what you do, where you have been, where you are going and why.  I love helping individuals express themselves through their …

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How to Find a LinkedIn Expert

Jo Saunders - Linkedin Expert Australia

What makes a LinkedIn expert? How do you know what you’re getting when you engage a LinkedIn specialist, trainer, or consultant? When engaging any expert, it is important to know how to choose the best expert for you. Anyone can call themselves an expert, but can they back it up? LinkedIn is constantly changing and innovating. Being an expert means staying up to date in order to use it effectively, efficiently and ethically as it evolves. Do you choose the person with the loudest most confident voice, the most expensive, the person with the most connections, or the person with …

Increase your Personal Brand Visibility on Facebook with this Hack

Increasing your visibility across the social media landscape for the right reasons is part of social marketing. After being asked many times how my name shows up whenever anyone types ‘LinkedIn’ in an update on Facebook, I created a video to demonstrate how to find this feature and where it shows up.  I then did a Facebook Live to discuss the feature and the LinkedIn equivalent (which is not recommended) Facebook Profile Hack Facebook gives you a ‘Nickname’ field to add alternate names to your profile. If part of your nickname is the thing you do, then when someone types …

#LinkedInLocalPerth – Meet Your Perth LinkedIn Network

Jo Saunders #LinkedInLocalPerth

As a branding and marketing professional who has chosen to specialise in LinkedIn, I love the value LinkedIn provides, but I equally love connecting in person. Nothing beats face to face. #LinkedInLocalPerth beings the online and offline world together. LinkedIn is the world’s largest professional social network and the perfect place to connect and build relationships with people in your professional world. It allows us to connect with people we know and discover, and people who discover us, in a virtual capacity. First impressions count, in person, and online in LinkedIn and search engines such as Google, so it is …