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How you can Become a LinkedIn Guru in 18 Steps

In LinkedIn Profile by Jo SaundersLeave a Comment

I’m known as an international LinkedIn expert, some event call me a LinkedIn guru, but what does this mean and how can you become a LinkedIn guru?  Having up to date knowledge and expertise around LinkedIn and social media strategy makes me a specialist, and even an expert, but you won’t hear me calling myself a guru. But what if …

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How to Publish Content on LinkedIn Using Article Marketing Strategies

In LinkedIn Profile, LinkedIn Strategy by Jo Saunders1 Comment

Did you know that you can share your blog content or publish articles directly on the LinkedIn platform?  There is so much more to publishing an article on LinkedIn than writing and hitting Publish.  We will step through how to publish content on LinkedIn, and how to get maximum leverage. The 7 Step LinkedIn Content Marketing Process Plan the quarter or …

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The LinkedIn Direct Links List

In LinkedIn Profile by Jo SaundersLeave a Comment

The LinkedIn interface is constantly evolving, with features moving like the staircases at Hogwarts. Some are removed, others are moved and some links are no longer anywhere in a menu. Save time, stress, and stop pulling out your hair by bookmarking this list of direct links to hidden or old features, such as how to get back to your draft articles. Some …

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How to use LinkedIn Native Video

In LinkedIn Profile by Jo Saunders1 Comment

Better late than never. LinkedIn is finally rolling out native video to the mobile app. Being a B2B and career platform, video adds another layer to your professional storytelling ability without having to create and publish elsewhere. Thanks to Koka Sexton for the heads up. From sharing video with updates, to attaching video as rich media, smart professionals and marketers have …

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39 Ways to Engage your Event Audience on Social Media with Hashtags

In Event Marketing, Social Media Strategy by Jo SaundersLeave a Comment

Hashtags are a powerful social media tool that is no longer limited to just Twitter.  Use across most social networks to find content, streamline conversations and engage your audience. Why Use a Hashtag? Adding a relevant hashtag to your post allows your content to be indexed and easily found by a wider audience interested in particular topics. They are great for …

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LinkedIn + Coffee + 2 x 10 mins

In LinkedIn Profile by Jo SaundersLeave a Comment

Success in business or your career is largely about relationships. The more authentic relationships you invest in building, the more ‘visible’ you become, and the more chance you have of receiving referrals and new clients. This applies to using LinkedIn, social media, emails, the phone and networking in person. When it comes to networking events, there is massive opportunity in …

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LinkedIn Profile Guide – Character Limits 2017

In LinkedIn Profile by Jo SaundersLeave a Comment

When it comes to building your LinkedIn profile, it is important to optimise the online real estate to be found and followed by the right people.  But just how much real estate do you have to maximise your presence each section? Leverage the words and white space by firstly understanding the limitations of each section. Characters include any letter, number, symbol or space. When creating …

Time to Review Your LinkedIn Profile?

In LinkedIn Profile by Jo SaundersLeave a Comment

Is your LinkedIn profile in need of an update? 15+ years on, are your roles written in a relevant way to your career now? How to craft your roles  Rather than listing the duties from your job description, write previous roles in relation to the outcomes you achieved, results delivered, and what you took away. Infuse keywords and phrases into your descriptions in a conversational …