The New Look LinkedIn Profile 2018

LinkedIn has a slightly new look profile on desktop. A few small tweaks make for a more aesthetically pleasing profile, that functions better. 8 Profile changes and how you can take action to stay up to date Photo position / Background Overlay Your profile photo should still work, but change is always a good time to review and look at how you can refresh your profile feel. Is the photo still a good representation of who you are right now? More importantly, review your background image, as the profile photo overlay position has changed and may now to blocking critical …

How to Measure Your Social Media Influence

So you want to be a Social Media Influencer? What is social media influence? Have you asked yourself “How do I become a social media influencer?”  Is it a job, or is it something you become through being useful, engaged and talented in your niche? Influence Obsession Some are obsessed by social scoring and are driven by their number of followers and likes. Just watch the episode of Black Mirror called ‘Nosedive’.  This may be fiction, but it isn’t far from the truth of some. The premise of this episode is about life ratings, where the higher your score the …

How to Build your LinkedIn Profile even if you Think you Have a #BoringBusiness

LinkedIn interview on the #BoringBusiness Podcast with Jo Saunders

LinkedIn is the platform I specialise in, but I love meeting and connecting with people in person. Social Media Marketing World (#SMMW18) is the largest social media conference in the world, bringing together specialists, experts and supporters of social media topics, tools and techniques.  I met many fabulous people over the 4 days in San Diego, including the lovely people in this photo. This blog is about the fabulous social media specialist sitting next to me, Desiree Martinez of All in One Social Media, currently based in Korea. I met Desiree at a breakfast hosted by Thinkific (the online training platform), …

Get Nimble with your LinkedIn Contacts

LinkedIn is the largest business social network and it is worth optimising your profile to make the best online impression to match your business or career journey and aspirations, but LinkedIn is just one part of your personal brand. We are more than a business persona. As Jon Ferrera says, LinkedIn for him is like stepping into his business lobby.  To REALLY get to know him, you want to connect on what he calls the five Fs; Family Friends Food Fun Frolicking The Human Connection These 5 Fs won’t necessarily be part of the LinkedIn experience, so how do you …

2018 The Year of Conversation

The social media landscape is constantly changing, but what people truly want remains the same. What do you want from your LinkedIn and social media presence? If you are in business it may be sales, maybe you are seeking more exposure, or simply want to use social media to stay in touch. To get to your desired outcome via LinkedIn or any social media tool, generally, there is a journey to the sale or engagement. It starts with building visibility so that you are found and known, followed by executing strategies to be remembered and then chosen. What is required …

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How to Manage Professional Relationships with Nimble

Nimble-CRM

In business how do you manage professional relationships? LinkedIn may be the platform you use to connect and engage with your network, but how do you strategically keep track of and manage your professional relationships that matter? Since the loss of the relationship function to be Basic account which offered a very simple CRM.  You could upgrade to a premium account, such as Sales Navigator, or invest in a fabulous contact management tool that offers a full-blown CRM for a fraction of the cost. I have been a Nimble user for a few years and am excited about the expansion …

How to Back Up Your LinkedIn Profile and Protect your Data

When was the last time you backed up your LinkedIn data and connections? LinkedIn, and other social media platforms are great until they are broken.  One way to break your online profile is to make a mistake and have the account suspended.  Is it time to back up your LinkedIn profile? If you rely on a social network such as LinkedIn as your only database, online dossier, and content source, there is a huge risk. We have little control over the platform and features, don’t ‘own’ our list on most platforms as the data is stuck in the platform. LinkedIn …

When the Largest Social Media Event Knocks #SMMW18

Jo Saunders #SMMW18

In the social media space, the premiere event of the year is Social Media Marketing World in San Diego, next year it runs from Wednesday, February 28 to Friday, March 2, 2018. Being at the other side of the world, and the event clashing with an Australian conference I like to attend, I have always booked the virtual pass which means I can access and watch all the sessions at my leisure. But nothing beats being at a conference and connecting face to face. I set a goal to attend the conference in person and meet all the social media experts I have …

3 LinkedIn Spam Risks and How to Avoid Them

LinkedIn Spam

Think about this, we just connected on LinkedIn but does this mean  you have permission to add me to your mailing list?  Have I actually opted in? The answer is no.  In order to subscribe I need to complete your opt-in form, or tell you I want to subscribe. On LinkedIn I am your connection, not a subscriber of your list. Do you realise that when you use LinkedIn the wrong way, that you are seriously damaging your brand? LinkedIn is a fabulous tool you can use to be recognised, remembered and recommended – when used the right way. It doesn’t come …