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How to use LinkedIn Native Video

Better late than never. LinkedIn is finally rolling out native video to the mobile app. Being a B2B and career platform, video adds another layer to your professional storytelling ability without having to create and publish elsewhere. Thanks to Koka Sexton for the heads up. From sharing video with updates, to attaching video as rich media, smart professionals and marketers have been using video for years, understanding the growing value proposition it offers. Now LinkedIn are giving us native video to finally catch up with other major social networks. The difference with LinkedIn is that the purpose of the platform is …

39 Ways to Engage your Event Audience on Social Media with Hashtags

Hashtags are a powerful social media tool that is no longer limited to just Twitter.  Use across most social networks to find content, streamline conversations and engage your audience. Why Use a Hashtag? Adding a relevant hashtag to your post allows your content to be indexed and easily found by a wider audience interested in particular topics. They are great for brand awareness, topical discussions, event promotion and engagement. Hashtags are searchable and allow you to find related, relevant content being shared on the topic. You could use them to curate content on the same topic, or to engage with a …

LinkedIn + Coffee + 2 x 10 mins

LinkedIn and Coffee

Success in business or your career is largely about relationships. The more authentic relationships you invest in building, the more ‘visible’ you become, and the more chance you have of receiving referrals and new clients. This applies to using LinkedIn, social media, emails, the phone and networking in person. When it comes to networking events, there is massive opportunity in building relationships, but it does mean showing up regularly, to be top of mind. Consistency breeds connection. Likewise, if you are hit and miss when it comes to showing up online, expect minimal results.

LinkedIn Profile Guide – Character Limits 2017

LinkedIn Summary Formula

When it comes to building your LinkedIn profile, it is important to optimise the online real estate to be found and followed by the right people.  But just how much real estate do you have to maximise your presence each section? Leverage the words and white space by firstly understanding the limitations of each section. Characters include any letter, number, symbol or space. When creating your profile think in the shoes of your ideal client and communicate in language that they understand and will use to find you. Make each word count, and use as much space as you need to get the message across, while …

Time to Review Your LinkedIn Profile?

Is your LinkedIn profile in need of an update? 15+ years on, are your roles written in a relevant way to your career now? How to craft your roles  Rather than listing the duties from your job description, write previous roles in relation to the outcomes you achieved, results delivered, and what you took away. Infuse keywords and phrases into your descriptions in a conversational manner. The older the role, the less there is to say. There comes a time when a role becomes irrelevant, and no longer adds value. Especially if the company no longer exists and doesn’t have a Company Page to connect to. When …