In the social media space, the premiere event of the year is Social Media Marketing World in San Diego, next year it runs from Wednesday, February 28 to Friday, March 2, 2018. Being at the other side of the world, and the event clashing with an Australian conference I like to attend, I have always booked the virtual pass which means I can access and watch all the sessions at my leisure. But nothing beats being at a conference and connecting face to face. I set a goal to attend the conference in person and meet all the social media experts I have …
3 LinkedIn Spam Risks and How to Avoid Them
Think about this, we just connected on LinkedIn but does this mean you have permission to add me to your mailing list? Have I actually opted in? The answer is no. In order to subscribe I need to complete your opt-in form, or tell you I want to subscribe. On LinkedIn I am your connection, not a subscriber of your list. Do you realise that when you use LinkedIn the wrong way, that you are seriously damaging your brand? LinkedIn is a fabulous tool you can use to be recognised, remembered and recommended – when used the right way. It doesn’t come …
How you can Become a LinkedIn Guru in 18 Steps
I’m known as an international LinkedIn expert, the LinkedIn Demystifier, and some even call me a LinkedIn guru, but what does this mean? What is a LinkedIn Guru and how can YOU become a LinkedIn guru? Having up to date knowledge and expertise around LinkedIn and social media strategy makes me a specialist and even a LinkedIn expert, but you won’t hear me calling myself a guru, but when others use the term I see it for the compliment that it is. How can you become a LinkedIn Guru too? I found the secret formula to becoming a social …
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How to Publish Content on LinkedIn Using Article Marketing Strategies
Did you know that you can share your blog content or publish articles directly on the LinkedIn platform? There is so much more to publishing an article on LinkedIn than writing and hitting Publish. We will step through how to publish content on LinkedIn, and how to get maximum leverage. The 7 Step LinkedIn Content Marketing Process Plan the quarter or year. This removes the decision making which can slow you down. Write with a framework. You may find while in the ‘zone’, you can write multiple articles in one session to maximise your creative energy. Publish your content, which includes formatting, …
The LinkedIn Direct Links List
The LinkedIn interface is constantly evolving, with features moving like the staircases at Hogwarts. Some are removed, others are moved and some links are no longer anywhere in a menu. Save time, stress, and stop pulling out your hair by bookmarking this list of direct links to hidden or old features, such as how to get back to your draft articles. Some links will require replacing my username ‘josaunders’ with your username, or my company page info with yours. NOTE: this list is current at the time of publishing. If you discover new links or ones that no longer work, feel free …
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How to use LinkedIn Native Video
Better late than never. LinkedIn is finally rolling out native video to the mobile app. Being a B2B and career platform, video adds another layer to your professional storytelling ability without having to create and publish elsewhere. Thanks to Koka Sexton for the heads up. From sharing video with updates, to attaching video as rich media, smart professionals and marketers have been using video for years, understanding the growing value proposition it offers. Now LinkedIn are giving us native video to finally catch up with other major social networks. The difference with LinkedIn is that the purpose of the platform is …
39 Ways to Engage your Event Audience on Social Media with Hashtags
Hashtags are a powerful social media tool that is no longer limited to just Twitter. Use across most social networks to find content, streamline conversations and engage your audience. Why Use a Hashtag? Adding a relevant hashtag to your post allows your content to be indexed and easily found by a wider audience interested in particular topics. They are great for brand awareness, topical discussions, event promotion and engagement. Hashtags are searchable and allow you to find related, relevant content being shared on the topic. You could use them to curate content on the same topic, or to engage with a …
LinkedIn Profile Guide – Character Limits 2017
When it comes to building your LinkedIn profile, it is important to optimise the online real estate to be found and followed by the right people. But just how much real estate do you have to maximise your presence each section? Leverage the words and white space by firstly understanding the limitations of each section. Characters include any letter, number, symbol or space. When creating your profile think in the shoes of your ideal client and communicate in language that they understand and will use to find you. Make each word count, and use as much space as you need to get the message across, while …
Time to Review Your LinkedIn Profile?
Is your LinkedIn profile in need of an update? 15+ years on, are your roles written in a relevant way to your career now? How to craft your roles Rather than listing the duties from your job description, write previous roles in relation to the outcomes you achieved, results delivered, and what you took away. Infuse keywords and phrases into your descriptions in a conversational manner. The older the role, the less there is to say. There comes a time when a role becomes irrelevant, and no longer adds value. Especially if the company no longer exists and doesn’t have a Company Page to connect to. When …