4 Social Media Marketing Mistakes and How to Fix Them

Get Sorted Social Media Program

Social media marketing can be overwhelming and time-consuming for any business owner. Making strategic marketing decisions, optimising and branding your social media platforms and creating useful content is important to your marketing success. And unless you live and breathe social media, it can be a challenge to understand how to use it to generate results.

Overwhelmed by social media?

Get Sorted is an in-depth self-paced online social media marketing program to get your social media marketing sorted, the right way. It will give you the knowledge and skills to get your foundations right. Instead of jumping in headfirst and deploying random acts of social media, sign up for this course to get good at your social media marketing. MORE INFO

Whether you are new to social media marketing or have had your Facebook Page, LinkedIn profile and Pinterest account for years, it is good to get clear on what you are trying to achieve, what is working well, and what is possible. It all starts with having the right strategy aligned with your business goals.

Social media stuff-ups


We uncovered the four biggest mistakes in our webinar this week. Do you struggle with any of these issues?

No strategy #GetGoodOrGetOff

Committing RASM – random acts of social marketing. Many have no strategy or plan, and just do their social media marketing when there is time, after all the other important activities in business or in a reactive manner.

The strategy is the foundation. It is important to be both proactive and reactive particularly if we are in an industry that moves fast. We address the importance of strategy in our book and online program.

“Random marketing will give you random results.”

Wrong platform #GetGoodOrGetOff

Investing time and effort in the wrong platform is one was to stuff up your social media. How do you know which platforms you should be using? Go back to understanding who your ideal audience and customers/clients are and research where they are.

Are you trying to use your social media as a sales platform rather than a social platform? Social selling isn’t about selling on social, it is about selling through being social.

Or are you on the wrong platform all together without knowing where your customers actually are? And is your social media disconnected from your other marketing?

Some platforms may be used for brand awareness, and for being found in Google. Others are used to engage with your audience to add value, build relationships and lead them to book or buy from you.

We unpack each of the major social media and content platforms and how you could use them in your business, in our program. This includes; LinkedIn, Facebook, Twitter, Instagram, Pinterest and YouTube.

Platform Misuse #GetGoodOrGetOff

The next stuff up is using each platform incorrectly.

Are you trying to post the same content in the same way at the same time to every platform? Are you trying to sell directly without adding value or building a relationship with your network? Is your set up incomplete or doesn’t match your brand?

Once you have a purpose, and know WHY you are using each platform, make sure it is set up effectively.

We run through setting up each platform in our online course so you don’t have to make the mistakes that many do.

Content that sucks #GetGoodOrGetOff

The BIGGEST mistake and roadblock with social media is creating content. Boring bland content, salesy content, too much content or not sharing any content at all are some of the stuff-ups we see! Knowing what to write, what types of content to create, and what topics to talk about is a challenge for many. 

The best content solves a problem or gets your audience thinking. And the best way to connect is by writing as you speak, with personality and passion. There is no need to include BIG words, and academic descriptions when it comes to your marketing, as this may alienate many. Keep in easy to consume and aim to inform, inspire and entertain

Who would like access to templates and content plans to you started? It is all included in our program! Once you have your strategy and understand the types of content available, the tools to create them and what your audience will engage with, it will be a breeze!

3 steps to social media marketing #GetGoodOrGetOff


The program includes 10 hours of video training and a truckload of useful resources within our four modules to help you improve on and take your social media to the next level. Take a look at the full program.

  • Module 1 Getting Your Social Media Strategy Right it’s the Why, What, When and How that is missing in most business social media. You can try the first lesson this module for free.
  • Module 2 is all about Choosing the right platform for your target market it covers the pros and cons so you can make the right choice.
  • Module 3 covers Getting the Set up right on each platform to ensure you achieve success. It covers best practise set up for the most popular social media platforms.
  • Module 4 is all about ContentIdeas for content, tips on creating great content, where to start, how to re-purpose and use what you’ve already got. Module 4 also takes you step by step through planning your content for the year which will save you loads of time using our planning tools.

The #GetSorted Program #GetGoodOrGetOff

If you just need support with your strategy, then purchase Module 1 – Get Strategic, if you want to review your set up and build your content plan for the next 6 – 12 months, then get the Get Sorted Program.


We look forward to helping you get your social media sorted.

Jo Saunders & Ailsa Page

Authors & creators of the #GetGoodOrGetOff


Known as the marketing dynamo Ailsa Page knows business and knows what it takes to be successful. With over 20 years’ experience in marketing, running her own businesses and helping other businesses improve their bottom line, Ailsa is regularly called upon by government and businesses for her expertise and is known for her infectious enthusiasm and for being the ‘city chick’ who understands marketing in regional and rural Australia.


Jo Saunders is an international LinkedIn expert, digital marketing strategist and social media educator who has been helping individuals connect and communicate since the early 90s, through pen and paper, events and now social media. She works with individuals and teams to communicate their brand message, market their services, showcase their talent, and build relationships in the era of social business.



This book is your guide to stop feeling overwhelmed and get in control of your social media, so you can relax and focus on your core genius. It will help you with your marketing, social media, time management, networking and business.

“This book offers one of the easiest yet most engaging ways I’ve come across to set up your social media strategy.” – Petra Fisher, LinkedIn Storyteller, petrafisher.com





Jo Saunders and Ailsa Page Conference Speakers #GetGoodOrGetOff

We are available together or individually to deliver conference presentations and workshops to help your audience and network get good at social media marketing.

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