The social media landscape is constantly changing, but what people truly want remains the same. What do you want from your LinkedIn and social media presence? If you are in business it may be sales, maybe you are seeking more exposure, or simply want to use social media to stay in touch. To get to your desired outcome via LinkedIn or any social media tool, generally, there is a journey to the sale or engagement. It starts with building visibility so that you are found and known, followed by executing strategies to be remembered and then chosen. What is required …
How to Back Up Your LinkedIn Profile and Protect your Data
When was the last time you backed up your LinkedIn data and connections? LinkedIn, and other social media platforms are great until they are broken. One way to break your online profile is to make a mistake and have the account suspended. Is it time to back up your LinkedIn profile? If you rely on a social network such as LinkedIn as your only database, online dossier, and content source, there is a huge risk. We have little control over the platform and features, don’t ‘own’ our list on most platforms as the data is stuck in the platform. LinkedIn …