When did you last give someone a testimonial, review or recommendation? Social proof is a powerful gift that doesn’t have to take a lot of time but can make a big impact. Using the LinkedIn recommendation feature to show appreciation, support a colleague and help them increase their credibility, skills and values in a way that is visible and transparent. How we speak about others shows a lot about our values and how we communication. A recommendations shows up on the receiver and the giver’s profiles, with the first few lines shown as a preview. When you give a recommendation …
How to Leverage LinkedIn with Networking
Networking doesn’t have to start with meeting online or in-person at an event. Here are some tips to kick start a future relationship with potential clients, collaborators and referral partners. Create a LinkedIn networking strategy including the three key phases of events; pre-event, live-event, and post-event. PRE-EVENT Before the event build your personal brand awareness, connect and engage. Research about the event, from the speakers, to the organisation, sponsors, partners and potential attendees. Post about your intention to attend the event on LinkedIn (mention relevant people such as speakers, other attendees, organisers and sponsors). Make a list of people you …
Do Emojis belong on LinkedIn?
Are emojis making LinkedIn too casual? Emojis can be a great way to quickly communicate emotion, personality and context with your text on LinkedIn. They can make text easier to read and remember and support your brand. As we become more relaxed in our language and the average user age on LinkedIn drops, the experience evolves. We almost expect younger people to use emojis, and as with any trend, they flow into other groups of people, but has communication changed to accept them as extensions of our language? According to Maslow’s Hierarchy of Needs, love and belonging is our third …
4
21 Steps to Your Professional LinkedIn Presence for 2020
With the increasing popularity of the LinkedIn, when did you last update your LinkedIn profile, review your connection or content strategy? If you want to make an impact in 2020, use LinkedIn to enhance your visibility, establish your authority and earn influence with your network. Be Current Having a half-complete profile is a missed opportunity to stand out and make an impact. Take the time to establish your current position, share your back story, and infuse your future aspirations and impact you want to make into your profile. You cannot have influence if you cannot be seen. Add in new …
How Schools and their Teams can use LinkedIn
Linkedin is the largest professional network and ranks highly in search results, but are people seeking a school for their children in LinkedIn? Possibly not, but of this network of professionals, many will have children, and some seek to work with schools. Why not build a presence to intersect where the eyes are, while amplifying the brand presence within search? Why LinkedIn? More than 610M members More than 30M companies represented on LinkedIn More than 20M open jobs on LinkedIn Jobs 90K schools listed Stats updated 1 Feb 2019 Whether a school is looking to be positioned as a school …
3 LinkedIn Spam Risks and How to Avoid Them
Think about this, we just connected on LinkedIn but does this mean you have permission to add me to your mailing list? Have I actually opted in? The answer is no. In order to subscribe I need to complete your opt-in form, or tell you I want to subscribe. On LinkedIn I am your connection, not a subscriber of your list. Do you realise that when you use LinkedIn the wrong way, that you are seriously damaging your brand? LinkedIn is a fabulous tool you can use to be recognised, remembered and recommended – when used the right way. It doesn’t come …
