When did you last give someone a testimonial, review or recommendation? Social proof is a powerful gift that doesn’t have to take a lot of time but can make a big impact. Using the LinkedIn recommendation feature to show appreciation, support a colleague and help them increase their credibility, skills and values in a way that is visible and transparent. How we speak about others shows a lot about our values and how we communication. A recommendations shows up on the receiver and the giver’s profiles, with the first few lines shown as a preview. When you give a recommendation …
How to Leverage LinkedIn with Networking
Networking doesn’t have to start with meeting online or in-person at an event. Here are some tips to kick start a future relationship with potential clients, collaborators and referral partners. Create a LinkedIn networking strategy including the three key phases of events; pre-event, live-event, and post-event. PRE-EVENT Before the event build your personal brand awareness, connect and engage. Research about the event, from the speakers, to the organisation, sponsors, partners and potential attendees. Post about your intention to attend the event on LinkedIn (mention relevant people such as speakers, other attendees, organisers and sponsors). Make a list of people you …
Do Emojis belong on LinkedIn?
Are emojis making LinkedIn too casual? Emojis can be a great way to quickly communicate emotion, personality and context with your text on LinkedIn. They can make text easier to read and remember and support your brand. As we become more relaxed in our language and the average user age on LinkedIn drops, the experience evolves. We almost expect younger people to use emojis, and as with any trend, they flow into other groups of people, but has communication changed to accept them as extensions of our language? According to Maslow’s Hierarchy of Needs, love and belonging is our third …
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21 Steps to Your Professional LinkedIn Presence for 2020
With the increasing popularity of the LinkedIn, when did you last update your LinkedIn profile, review your connection or content strategy? If you want to make an impact in 2020, use LinkedIn to enhance your visibility, establish your authority and earn influence with your network. Be Current Having a half-complete profile is a missed opportunity to stand out and make an impact. Take the time to establish your current position, share your back story, and infuse your future aspirations and impact you want to make into your profile. You cannot have influence if you cannot be seen. Add in new …
Who are YOUR LinkedIn Top Voices?
LinkedIn just released their Top Voices Lists. These are the members whose posts, articles, videos and comments are driving engaging conversations in their industries and countries. Over 2 million posts, videos and articles are shared each day, resulting in tens of thousands of comments every hour — all generating tens of millions more shares and likes. So how do you stand out in a noisy newsfeed? According to Daniel Roth, you need to have consistency, depth of insight and a desire to deeply engage with others. Who are the Top Voices this year? There are 15 lists, totalling 342 members …
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How to use LinkedIn Native Video
Better late than never. LinkedIn is finally rolling out native video to the mobile app. Being a B2B and career platform, video adds another layer to your professional storytelling ability without having to create and publish elsewhere. Thanks to Koka Sexton for the heads up. From sharing video with updates, to attaching video as rich media, smart professionals and marketers have been using video for years, understanding the growing value proposition it offers. Now LinkedIn are giving us native video to finally catch up with other major social networks. The difference with LinkedIn is that the purpose of the platform is …