How to Set Up and Manage your LinkedIn Business Page

LinkedIn Page Set Up

Have you thought about setting up a LinkedIn Page for your business or organisation? Did you know this was a thing?  This isn’t a profile in the name of a business, but the function of a Page set up from your profile.  You must have a profile in order to set up a Page, and you automatically have admin access as the Page creator but can assign additional admins in your organisation or support network. Admins have various levels of access, and it is good practice to have a backup just in case you lose access. Why set up a …

2019 Social Media Marketing Awards Finalist

Jo Saunders - LinkedIn Trainer

Helping professionals, teams, graduates and students build a brand and relationships using social media tools such as  LinkedIn is what Jo Saunders does.  Whether through an in-house seminar, a conference presentation, a lecture theatre, hands-on workshop, online course or video, Jo loves to educate and enlighten when it comes to LinkedIn and social media marketing.  As the only finalist from WA in the category of Social Media Educator of the Year, Jo Saunders is proud to represent Western Australia in the Social Media Marketing Awards. Presented by the Social Media Marketing Institute, the awards recognise  individuals, teams, agencies and organisations, …

How Schools and their Teams can use LinkedIn

Linkedin is the largest professional network and ranks highly in search results, but are people seeking a school for their children in LinkedIn? Possibly not, but of this network of professionals, many will have children, and some seek to work with schools. Why not build a presence to intersect where the eyes are, while amplifying the brand presence within search? Why LinkedIn? More than 610M members More than 30M companies represented on LinkedIn More than 20M open jobs on LinkedIn Jobs 90K schools listed Stats updated 1 Feb 2019 Whether a school is looking to be positioned as a school …

2019 LinkedIn Profile Quest

How to Update Your LinkedIn Profile

Your LinkedIn Profile can enhance your visibility, authority, and influence. Just like a shadow, your LinkedIn profile follows you around making an impact on your personal brand. It presents a massive opportunity to connect with those who matter in your professional world. If it’s been a while since you considered your personal brand or you have no clue what to do next with your LinkedIn profile, read on… Does your LinkedIn Profile STAND OUT and CONNECT? With seconds to make an impression, your profile is your shop window and your presence creates your digital footprint. Could you be missing out on …

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How to Find a LinkedIn Expert

Jo Saunders - Linkedin Expert Australia

What makes a LinkedIn expert? How do you know what you’re getting when you engage a LinkedIn specialist, trainer, or consultant? When engaging any expert, it is important to know how to choose the best expert for you. Anyone can call themselves an expert, but can they back it up? LinkedIn is constantly changing and innovating. Being an expert means staying up to date in order to use it effectively, efficiently and ethically as it evolves. Do you choose the person with the loudest most confident voice, the most expensive, the person with the most connections, or the person with …

Increase your Personal Brand Visibility on Facebook with this Hack

Increasing your visibility across the social media landscape for the right reasons is part of social marketing. After being asked many times how my name shows up whenever anyone types ‘LinkedIn’ in an update on Facebook, I created a video to demonstrate how to find this feature and where it shows up.  I then did a Facebook Live to discuss the feature and the LinkedIn equivalent (which is not recommended) Facebook Profile Hack Facebook gives you a ‘Nickname’ field to add alternate names to your profile. If part of your nickname is the thing you do, then when someone types …