Have you thought about setting up a LinkedIn Page for your business or organisation? Did you know this was a thing? This isn’t a profile in the name of a business, but the function of a Page set up from your profile. You must have a profile in order to set up a Page, and you automatically have admin access as the Page creator but can assign additional admins in your organisation or support network. Admins have various levels of access, and it is good practice to have a backup just in case you lose access. Why set up a …
Understand How Your LinkedIn Mindset Impacts Your Success
How important is our mindset on LinkedIn? Our thoughts impact our actions, but can we change our mindset to impact our success? How we put ourselves out there on LinkedIn is determined by our mindset and our technical skills. You can learn how to use LinkedIn (by attending my workshops), but how do you work out what is stopping you from taking action or why you take the action you choose to take? Is it fear of failure or could it be the fear of success? What are you not doing in your business, in your brand or in your …
LinkedIn for COVID19 Career Disruption
In a time of COVID19, disruption and change, LinkedIn is the platform to remain connected and visible. To build your professional presence, increase your credibility and thought leadership, and build relationships, in order to stay relevant and top of mind understand how to use LinkedIn effectively. How to Stand Out on LinkedIn During a Time of Disruption Take a look at your own LinkedIn profile from the eyes of your ideal employer, recruiter or client. Does it sell your value? Does it communicate your credibility? Does it inspire you to get in touch? Why Use LinkedIn? LinkedIn is not just …
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21 Steps to Your Professional LinkedIn Presence for 2020
With the increasing popularity of the LinkedIn, when did you last update your LinkedIn profile, review your connection or content strategy? If you want to make an impact in 2020, use LinkedIn to enhance your visibility, establish your authority and earn influence with your network. Be Current Having a half-complete profile is a missed opportunity to stand out and make an impact. Take the time to establish your current position, share your back story, and infuse your future aspirations and impact you want to make into your profile. You cannot have influence if you cannot be seen. Add in new …
LinkedIn – The Career Tool for Students & Graduates
46 million students and recent college graduates make up a growing part of the membership. With more than 675M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Whether you are looking to start a business, become a consultant or seek employment, the decision makers, recruiters, and potential clients are already here. In fact, out of the monthly active users, 40% are reported to log in daily. Do you have a profile that stands out and backs up …
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How to share LIVE Video on LinkedIn
LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week! LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting live at once! Right now it is in beta release. Check out those few who have it; Cathy Hackl, Chris Strubb, Goldie Chan… Why Use Video on LinkedIn? Video is the next best thing to in-person. It opens up our …
2019 LinkedIn Profile Quest
Your LinkedIn Profile can enhance your visibility, authority, and influence. Just like a shadow, your LinkedIn profile follows you around making an impact on your personal brand. It presents a massive opportunity to connect with those who matter in your professional world. If it’s been a while since you considered your personal brand or you have no clue what to do next with your LinkedIn profile, read on… Does your LinkedIn Profile STAND OUT and CONNECT? With seconds to make an impression, your profile is your shop window and your presence creates your digital footprint. Could you be missing out on …
Who are YOUR LinkedIn Top Voices?
LinkedIn just released their Top Voices Lists. These are the members whose posts, articles, videos and comments are driving engaging conversations in their industries and countries. Over 2 million posts, videos and articles are shared each day, resulting in tens of thousands of comments every hour — all generating tens of millions more shares and likes. So how do you stand out in a noisy newsfeed? According to Daniel Roth, you need to have consistency, depth of insight and a desire to deeply engage with others. Who are the Top Voices this year? There are 15 lists, totalling 342 members …
The New Look LinkedIn Profile 2018
LinkedIn has a slightly new look profile on desktop. A few small tweaks make for a more aesthetically pleasing profile, that functions better. 8 Profile changes and how you can take action to stay up to date Photo position / Background Overlay Your profile photo should still work, but change is always a good time to review and look at how you can refresh your profile feel. Is the photo still a good representation of who you are right now? More importantly, review your background image, as the profile photo overlay position has changed and may now to blocking critical …
How to Build your LinkedIn Profile even if you Think you Have a #BoringBusiness
LinkedIn is the platform I specialise in, but I love meeting and connecting with people in person. Social Media Marketing World (#SMMW18) is the largest social media conference in the world, bringing together specialists, experts and supporters of social media topics, tools and techniques. I met many fabulous people over the 4 days in San Diego, including the lovely people in this photo. This blog is about the fabulous social media specialist sitting next to me, Desiree Martinez of All in One Social Media, currently based in Korea. I met Desiree at a breakfast hosted by Thinkific (the online training platform), …
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