Think about this, we just connected on LinkedIn but does this mean you have permission to add me to your mailing list? Have I actually opted in? The answer is no. In order to subscribe I need to complete your opt-in form, or tell you I want to subscribe. On LinkedIn I am your connection, not a subscriber of your list. Do you realise that when you use LinkedIn the wrong way, that you are seriously damaging your brand? LinkedIn is a fabulous tool you can use to be recognised, remembered and recommended – when used the right way. It doesn’t come …