Have you thought about setting up a LinkedIn Page for your business or organisation? Did you know this was a thing? This isn’t a profile in the name of a business, but the function of a Page set up from your profile. You must have a profile in order to set up a Page, and you automatically have admin access as the Page creator but can assign additional admins in your organisation or support network. Admins have various levels of access, and it is good practice to have a backup just in case you lose access. Why set up a …
What is LinkedIn Creator Mode?
What is LinkedIn Creator Mode? LinkedIn has become a prominent publishing platform, with various ways to publish content. Now you have the opportunity to enhance your reputation and build your audience as a content creator by activating Creator Mode. What does it mean, how can it benefit your personal brand and should you turn it on? Creator Mode is a tool for those who publish, or plan to publish content on LinkedIn. It is a feature to attract an audience, build your personal brand as a thought leader in your field and grow your reach and influence on LinkedIn. Creator …
How to Use LinkedIn Stories
LinkedIn Stories Australian members woke up to the new Stories feature on Thursday 18th June. This new feature works very much like Stories on other social media platforms such as Instagram and allows individuals to share short posts that only show up in stories on the mobile app for 24 hours. Isn’t this feature too ‘Instagram-esque’? “LinkedIn found that members and executives wanted a more relaxed way to share more frequently, and Stories offers that in spades.” I was invited to the launch briefing along with fellow LinkedIn trainers, social media leaders and content creators to hear about the features. …
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21 Steps to Your Professional LinkedIn Presence for 2020
With the increasing popularity of the LinkedIn, when did you last update your LinkedIn profile, review your connection or content strategy? If you want to make an impact in 2020, use LinkedIn to enhance your visibility, establish your authority and earn influence with your network. Be Current Having a half-complete profile is a missed opportunity to stand out and make an impact. Take the time to establish your current position, share your back story, and infuse your future aspirations and impact you want to make into your profile. You cannot have influence if you cannot be seen. Add in new …
LinkedIn – The Career Tool for Students & Graduates
46 million students and recent college graduates make up a growing part of the membership. With more than 675M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Whether you are looking to start a business, become a consultant or seek employment, the decision makers, recruiters, and potential clients are already here. In fact, out of the monthly active users, 40% are reported to log in daily. Do you have a profile that stands out and backs up …
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How to share LIVE Video on LinkedIn
LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week! LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting live at once! Right now it is in beta release. Check out those few who have it; Cathy Hackl, Chris Strubb, Goldie Chan… Why Use Video on LinkedIn? Video is the next best thing to in-person. It opens up our …
Who are YOUR LinkedIn Top Voices?
LinkedIn just released their Top Voices Lists. These are the members whose posts, articles, videos and comments are driving engaging conversations in their industries and countries. Over 2 million posts, videos and articles are shared each day, resulting in tens of thousands of comments every hour — all generating tens of millions more shares and likes. So how do you stand out in a noisy newsfeed? According to Daniel Roth, you need to have consistency, depth of insight and a desire to deeply engage with others. Who are the Top Voices this year? There are 15 lists, totalling 342 members …
2018 The Year of Conversation
The social media landscape is constantly changing, but what people truly want remains the same. What do you want from your LinkedIn and social media presence? If you are in business it may be sales, maybe you are seeking more exposure, or simply want to use social media to stay in touch. To get to your desired outcome via LinkedIn or any social media tool, generally, there is a journey to the sale or engagement. It starts with building visibility so that you are found and known, followed by executing strategies to be remembered and then chosen. What is required …
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How to Publish Content on LinkedIn Using Article Marketing Strategies
Did you know that you can share your blog content or publish articles directly on the LinkedIn platform? There is so much more to publishing an article on LinkedIn than writing and hitting Publish. We will step through how to publish content on LinkedIn, and how to get maximum leverage. The 7 Step LinkedIn Content Marketing Process Plan the quarter or year. This removes the decision making which can slow you down. Write with a framework. You may find while in the ‘zone’, you can write multiple articles in one session to maximise your creative energy. Publish your content, which includes formatting, …
39 Ways to Engage your Event Audience on Social Media with Hashtags
Hashtags are a powerful social media tool that is no longer limited to just Twitter. Use across most social networks to find content, streamline conversations and engage your audience. Why Use a Hashtag? Adding a relevant hashtag to your post allows your content to be indexed and easily found by a wider audience interested in particular topics. They are great for brand awareness, topical discussions, event promotion and engagement. Hashtags are searchable and allow you to find related, relevant content being shared on the topic. You could use them to curate content on the same topic, or to engage with a …