Have you thought about setting up a LinkedIn Page for your business or organisation? Did you know this was a thing? This isn’t a profile in the name of a business, but the function of a Page set up from your profile. You must have a profile in order to set up a Page, and you automatically have admin access as the Page creator but can assign additional admins in your organisation or support network. Admins have various levels of access, and it is good practice to have a backup just in case you lose access. Why set up a …
How to Publish a LinkedIn Newsletter
If you write blogs, film video, have a podcast or are interviewed then a newsletters on LinkedIn may be worth adding to your content strategy. A LinkedIn newsletter is a set of articles published by an individual profile or company page. Essentially a LinkedIn newsletter is the distribution and collation service for articles, which are blog style long-form content published directly onto LinkedIn. Once activated, a landing page, where people can learn about your newsletter and see past editions is automatically created. View my newsletter landing page. Newsletters are available to admins of a Company Page with organisation publishing capabilities. From …
Increase your Personal Brand Visibility on Facebook with this Hack
Increasing your visibility across the social media landscape for the right reasons is part of social marketing. After being asked many times how my name shows up whenever anyone types ‘LinkedIn’ in an update on Facebook, I created a video to demonstrate how to find this feature and where it shows up. I then did a Facebook Live to discuss the feature and the LinkedIn equivalent (which is not recommended) Facebook Profile Hack Facebook gives you a ‘Nickname’ field to add alternate names to your profile. If part of your nickname is the thing you do, then when someone types …
How to Back Up Your LinkedIn Profile and Protect your Data
When was the last time you backed up your LinkedIn data and connections? LinkedIn, and other social media platforms are great until they are broken. One way to break your online profile is to make a mistake and have the account suspended. Is it time to back up your LinkedIn profile? If you rely on a social network such as LinkedIn as your only database, online dossier, and content source, there is a huge risk. We have little control over the platform and features, don’t ‘own’ our list on most platforms as the data is stuck in the platform. LinkedIn …