Increasing your visibility across the social media landscape for the right reasons is part of social marketing. After being asked many times how my name shows up whenever anyone types ‘LinkedIn’ in an update on Facebook, I created a video to demonstrate how to find this feature and where it shows up. I then did a Facebook Live to discuss the feature and the LinkedIn equivalent (which is not recommended) Facebook Profile Hack Facebook gives you a ‘Nickname’ field to add alternate names to your profile. If part of your nickname is the thing you do, then when someone types …
1
How to use LinkedIn Native Video
Better late than never. LinkedIn is finally rolling out native video to the mobile app. Being a B2B and career platform, video adds another layer to your professional storytelling ability without having to create and publish elsewhere. Thanks to Koka Sexton for the heads up. From sharing video with updates, to attaching video as rich media, smart professionals and marketers have been using video for years, understanding the growing value proposition it offers. Now LinkedIn are giving us native video to finally catch up with other major social networks. The difference with LinkedIn is that the purpose of the platform is …