LinkedIn is the largest business social network and it is worth optimising your profile to make the best online impression to match your business or career journey and aspirations, but LinkedIn is just one part of your personal brand. We are more than a business persona. As Jon Ferrera says, LinkedIn for him is like stepping into his business lobby.  To REALLY get to know him, you want to connect on what he calls the five Fs; Family Friends Food Fun Frolicking The Human Connection These 5 Fs won’t necessarily be part of the LinkedIn experience, so how do you …