Social media marketing can be overwhelming and time-consuming for any business owner. Making strategic marketing decisions, optimising and branding your social media platforms and creating useful content is important to your marketing success. And unless you live and breathe social media, it can be a challenge to understand how to use it to generate results. Overwhelmed by social media? Get Sorted is an in-depth self-paced online social media marketing program to get your social media marketing sorted, the right way. It will give you the knowledge and skills to get your foundations right. Instead of jumping in headfirst and deploying random …
How to Measure Your Social Media Influence
So you want to be a Social Media Influencer? What is social media influence? Have you asked yourself “How do I become a social media influencer?” Is it a job, or is it something you become through being useful, engaged and talented in your niche? Influence Obsession Some are obsessed by social scoring and are driven by their number of followers and likes. Just watch the episode of Black Mirror called ‘Nosedive’. This may be fiction, but it isn’t far from the truth of some. The premise of this episode is about life ratings, where the higher your score the …
39 Ways to Engage your Event Audience on Social Media with Hashtags
Hashtags are a powerful social media tool that is no longer limited to just Twitter. Use across most social networks to find content, streamline conversations and engage your audience. Why Use a Hashtag? Adding a relevant hashtag to your post allows your content to be indexed and easily found by a wider audience interested in particular topics. They are great for brand awareness, topical discussions, event promotion and engagement. Hashtags are searchable and allow you to find related, relevant content being shared on the topic. You could use them to curate content on the same topic, or to engage with a …