Thanks for attending my LinkedIn training overview at #VAAssist
Here are my slides and a link to my Profile Blueprint to help you get started.  

LinkedIn Slides

LinkedIn Profile Blueprint

Top 7 LinkedIn Mistakes

Are you making any of these mistakes?

  1. Headline – title rather than positioning
  2. 3rd Person Summary – written as if you are not there
  3. 1-way communication – no engagement
  4. Outsourced – no process + no personality
  5. Spammy – Trying to sell rather than build relationships
  6. Inactive
  7. Out of date

Top 10 Profile Essentials

  1. Well-positioned headline – 120 character positioning statement
  2. Branded visuals – background, profile photo
  3. 1st person client-focussed summary – Using the 7 step summary formula
  4. Optimised experience – Focus on outcomes and problem solving with personality
  5. Media – video, PDF documents, testimonials…
  6. Relevant skills – top 3 most relevant (expertise/delivery)
  7. Accomplishments -memberships, accreditations, publishings, projects
  8. Contact details – mobile – email – web
  9. Recommendations – ask 3-7 days after every engagement
  10. Add value –  articles, posts, and engagement
    Example schedule:
  • Monthly article
  • 1:9   (1 relevant valuable post – 9 engagements (likes, comments)

 

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