Do Emojis belong on LinkedIn?

Jo Saunders

Are emojis making LinkedIn too casual? Emojis can be a great way to quickly communicate emotion, personality and context with your text on LinkedIn. They can make text easier to read and remember and support your brand. As we become more relaxed in our language and the average user age on LinkedIn drops, the experience evolves. We almost expect younger people to use emojis, and as with any trend, they flow into other groups of people, but has communication changed to accept them as extensions of our language? According to Maslow’s Hierarchy of Needs, love and belonging is our third …

How to Set Up and Manage your LinkedIn Business Page

LinkedIn Page Set Up

Have you thought about setting up a LinkedIn Page for your business or organisation? Did you know this was a thing?  This isn’t a profile in the name of a business, but the function of a Page set up from your profile.  You must have a profile in order to set up a Page, and you automatically have admin access as the Page creator but can assign additional admins in your organisation or support network. Admins have various levels of access, and it is good practice to have a backup just in case you lose access. Why set up a …

Find a LinkedIn Expert in 2022

How to find a LinkedIn Expert

How do you find the right LinkedIn expert to support and guide you? Guest the latest list of global LinkedIn thought leaders, trainers, consultants and mentors, including Jo Saunders, the LinkedIn Demystifier.

How to Publish a LinkedIn Newsletter

LinkedIn Newsletter

If you write blogs, film video, have a podcast or are interviewed then a newsletters on LinkedIn may be worth adding to your content strategy. A LinkedIn newsletter is a set of articles published by an individual profile or company page. Essentially a LinkedIn newsletter is the distribution and collation service for articles, which are blog style long-form content published directly onto LinkedIn. Once activated, a landing page, where people can learn about your newsletter and see past editions is automatically created.  View my newsletter landing page.  Newsletters are available to admins of a Company Page with organisation publishing capabilities. From …

What is LinkedIn Creator Mode?

Is your LinkedIn Profile Creator Mode Ready

What is LinkedIn Creator Mode? LinkedIn has become a prominent publishing platform, with various ways to publish content. Now you have the opportunity to enhance your reputation and build your audience as a content creator by activating Creator Mode.  What does it mean, how can it benefit your personal brand and should you turn it on? Creator Mode is a tool for those who publish, or plan to publish content on LinkedIn. It is a feature to attract an audience, build your personal brand as a thought leader in your field and grow your reach and influence on LinkedIn. Creator …

How to Grow Your Business with LinkedIn

Demystifying LinkedIn to Future Proof your Business

How to grow your business with LinkedIn
The key to LinkedIn success is understanding the power of what I call the network effect, which is 3 degrees deep. This means that the more people you are connected to on LinkedIn, the more people you have access to, and the more people have access to you. Learn how to grow your LinkedIn network, set up your profile for success and the ONE essential action for the time poor professional. Read on…

Turn Goals into a Quest #PerthPoolQuest

PerthPoolQuest

Do you have goals in your business?  Do you have goals for your LinkedIn strategy?  How about health goals? Goals can be set about business, your career, health and fitness, lifestyle, practically anything. It is important to have BIG long term goals and smaller short-term goals, or even BIG short-term goals for those who are driven! But often as we get busy or distracted, we lose focus.  How do you stay in action and accountable? Having a big goal, chunked down into milestones, tasks and action steps, aligned to a timeline, managed in a project management tool with deadlines could …

LinkedIn Expert Predictions 2021

LinkedIn Expert Predictions

With working remotely LinkedIn has become an essential tool to communicate and stay connected to our professional networks. During 2020 LinkedIn rolled out some fabulous features to improve the platform, and continues to improve the experience for the user. But what is in store for 2021?  I asked some of my friends, fellow LinkedIn experts around the world to share their LinkedIn predictions for 2021. Watch the video or read the summary, then let me know your predictions or wishes for LinkedIn. LinkedIn Expert Predictions Here is the summary of what is discussed in the video, and in the predictions …

Does Santa Claus Use LinkedIn?

Santa Clause on LinkedIn

As Santa gets ready, albeit masked-up and sanitised for his annual festive expedition delivering gifts to children around the world, how do we find him in this modern, connected world?   We used to write notes and send them up the chimney, post letters via a convenient custom postbox at the local shops, and then along came technology and the ability to send a message via an online form. But did you know you can easily find Santa on LinkedIn? The trick is working out which one is actually him. Just search for ‘Santa’ on LinkedIn and you will find 13,000 …