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21 Steps to Your Professional LinkedIn Presence for 2020

In LinkedIn for Individuals, LinkedIn for Students & Graduates, LinkedIn Strategy by Jo SaundersLeave a Comment

With the increasing popularity of the LinkedIn, when did you last update your LinkedIn profile, review your connection or content strategy? If you want to make an impact in 2020, use LinkedIn to enhance your visibility, establish your authority and earn influence with your network. Be Current Having a half-complete profile is a missed opportunity to stand out and make an impact.  Take the time to establish your current position, share your back story, and infuse your future aspirations and impact you want to make into your profile.  You cannot have influence if you cannot be seen. Add in new …

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LinkedIn Training in South Perth

In LinkedIn Training by Jo SaundersLeave a Comment

LinkedIn Training in Perth Learn and implement in the 3 part LinkedIn workshops in South Perth next month, for less than $60! Tuesday September 3rd 9am – 3:30pm,  South Perth Library Part1 LinkedIn Audit Profile & Company Page BOOK  Part 2 LinkedIn Networking – Finding, connecting and Networking BOOK Part3 LinkedIn Content – Planning, Publishing & Promoting BOOK Book each workshop which forms part of the action-based program. LinkedIn Workshop Details LinkedIn Workshop Part 1 – Profile Audit With seconds to capture attention, is your online presence creating the right digital impression to communicate the value you bring? The best …

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2019 Social Media Marketing Awards Finalist

In LinkedIn Strategy by Jo SaundersLeave a Comment

Helping professionals, teams, graduates and students build a brand and relationships using social media tools such as  LinkedIn is what Jo Saunders does.  Whether through an in-house seminar, a conference presentation, a lecture theatre, hands-on workshop, online course or video, Jo loves to educate and enlighten when it comes to LinkedIn and social media marketing.  As the only finalist from WA in the category of Social Media Educator of the Year, Jo Saunders is proud to represent Western Australia in the Social Media Marketing Awards. Presented by the Social Media Marketing Institute, the awards recognise  individuals, teams, agencies and organisations, …

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4 Social Media Marketing Mistakes and How to Fix Them

In LinkedIn Strategy by Jo SaundersLeave a Comment

Social media marketing can be overwhelming and time-consuming for any business owner. Making strategic marketing decisions, optimising and branding your social media platforms and creating useful content is important to your marketing success. And unless you live and breathe social media, it can be a challenge to understand how to use it to generate results. Get Sorted is an in-depth self-paced online social media marketing program to get your social media marketing sorted, the right way. It will give you the knowledge and skills to get your foundations right. Instead of jumping in head first and deploying random acts of social …

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LinkedIn Training for Small Business Owners in WA, QLD & NT

In LinkedIn for Companies, LinkedIn Strategy, LinkedIn Training by Jo SaundersLeave a Comment

If you are a small business seeking LinkedIn training, social media tools or digital marketing training or mentoring, you can book me via the Business Station Inc Australian Small Business Advisory Services Digital Solutions Program, in person or via Zoom from your office for just $40 per hour💰 ($20 for your first session💎)! The #ASBAS Digital Solutions Program is a three-year Federal Government funded program aimed at increasing the digital capabilities of Small Businesses in Australia, through offering low cost, easy to understand workshops and advice directly to small business owners. OPTIONS: 🔎1-1 advisory 🔎Workshops 🔎Webinars TO QUALIFY: ✔️Have a …

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LinkedIn – The Career Tool for Students & Graduates

In LinkedIn for Individuals, LinkedIn for Students & Graduates, LinkedIn Strategy by Jo SaundersLeave a Comment

46 million students and recent college graduates make up a growing part of the membership. With more than 610M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Whether you are looking to start a business, become a consultant or seek employment, the decision makers, recruiters, and potential clients are already here. In fact, out of the monthly active users, 40% are reported to log in daily. Do you have a profile that stands out and backs up …

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How to share LIVE Video on LinkedIn

In Content Strategy, LinkedIn for Companies, LinkedIn for Individuals, LinkedIn Strategy, LinkedIn Video by Jo Saunders1 Comment

LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week!  LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting live at once! Right now it is in beta release.  Check out those few who have it; Cathy Hackl, Chris Strubb, Goldie Chan… Why Use Video on LinkedIn? Video is the next best thing to in-person.  It opens up our …

How to Convert your Facebook Profile to a Facebook Page

In Social Media Strategy by Jo SaundersLeave a Comment

Do you have a Facebook Profile in a business, organisation or event name that really should be a Facebook Page? What is the difference between a Profile and a Page? Whether you only want to use Facebook for business, you require a profile to manage your Page (or Group).  Your profile doesn’t have to be visible or active but does need to exist. Sometimes new users set up a Profile in the name of the business or organisation to separate themselves, but this is not the way to use Facebook, and limits the experience. Here are some differences and advantages …

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How Schools and their Teams can use LinkedIn

In LinkedIn for Companies, LinkedIn Strategy by Jo SaundersLeave a Comment

Linkedin is the largest professional network and ranks highly in search results, but are people seeking a school for their children in LinkedIn? Possibly not, but of this network of professionals, many will have children, and some seek to work with schools. Why not build a presence to intersect where the eyes are, while amplifying the brand presence within search? Why LinkedIn? More than 610M members More than 30M companies represented on LinkedIn More than 20M open jobs on LinkedIn Jobs 90K schools listed Stats updated 1 Feb 2019 Whether a school is looking to be positioned as a school …

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2019 LinkedIn Profile Quest

In LinkedIn for Individuals by Jo SaundersLeave a Comment

Your presence on LinkedIn can enhance your visibility, authority, and influence. Just like a shadow, your LinkedIn profile follows you around making an impact on your personal brand. It presents a massive opportunity to connect with those who matter in your professional world. If it’s been a while since you considered your personal brand or you have no clue what to do next with your LinkedIn presence, read on… Does your LinkedIn Profile STAND OUT and CONNECT? Over 100 million LinkedIn users log in every day! With seconds to make an impression, your profile is your shop window and your presence creates your digital footprint. If you haven’t given …

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Who are YOUR LinkedIn Top Voices?

In LinkedIn Strategy by Jo SaundersLeave a Comment

LinkedIn just released their Top Voices Lists. These are the members whose posts, articles, videos and comments are driving engaging conversations in their industries and countries. Over 2 million posts, videos and articles are shared each day, resulting in tens of thousands of comments every hour — all generating tens of millions more shares and likes. So how do you stand out in a noisy newsfeed? According to Daniel Roth, you need to have consistency, depth of insight and a desire to deeply engage with others.  Who are the Top Voices this year? There are 15 lists, totalling 342 members …

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The Human Connection – #LinkedInLocal

In #LinkedInLocal Perth by Jo SaundersLeave a Comment

Bringing people together is something I have always loved.  When we look back, the things that bring us joy are often connected by the same thread. Whether through running events and conferences, running a club for people seeking penfriends around the world, or teaching people the art of using LinkedIn to….. it is all about connection. It is what fuels me. LinkedIn Profile Set Up Of course, LinkedIn starts with setting up a profile to represent who you are, what you do, where you have been, where you are going and why.  I love helping individuals express themselves through their …