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How to share LIVE Video on LinkedIn

In Content Strategy, LinkedIn for Companies, LinkedIn for Individuals, LinkedIn Strategy, LinkedIn Video by Jo Saunders1 Comment

LinkedIn Live is Coming! LinkedIn is launching live video in beta to the US first, this week!  LinkedIn Live will be invite-only initially, giving people and organisations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. A staggered release is a smart move, particularly for a data-intensive activity. Imagine if all 610M+ members started broadcasting …

How to Convert your Facebook Profile to a Facebook Page

In Social Media Strategy by Jo SaundersLeave a Comment

Do you have a Facebook Profile in a business, organisation or event name that really should be a Facebook Page? What is the difference between a Profile and a Page? Whether you only want to use Facebook for business, you require a profile to manage your Page (or Group).  Your profile doesn’t have to be visible or active but does …

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How Schools and their Teams can use LinkedIn

In LinkedIn for Companies, LinkedIn Strategy by Jo SaundersLeave a Comment

Linkedin is the largest professional network and ranks highly in search results, but are people seeking a school for their children in LinkedIn? Possibly not, but of this network of professionals, many will have children, and some seek to work with schools. Why not build a presence to intersect where the eyes are, while amplifying the brand presence within search? …

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2019 LinkedIn Profile Quest

In LinkedIn for Individuals by Jo SaundersLeave a Comment

Your presence on LinkedIn can enhance your visibility, authority, and influence. Just like a shadow, your LinkedIn profile follows you around making an impact on your personal brand. It presents a massive opportunity to connect with those who matter in your professional world. If it’s been a while since you considered your personal brand or you have no clue what to do …

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Who are YOUR LinkedIn Top Voices?

In LinkedIn Strategy by Jo SaundersLeave a Comment

LinkedIn just released their Top Voices Lists. These are the members whose posts, articles, videos and comments are driving engaging conversations in their industries and countries. Over 2 million posts, videos and articles are shared each day, resulting in tens of thousands of comments every hour — all generating tens of millions more shares and likes. So how do you …

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The Human Connection – #LinkedInLocal

In #LinkedInLocal Perth by Jo SaundersLeave a Comment

Bringing people together is something I have always loved.  When we look back, the things that bring us joy are often connected by the same thread. Whether through running events and conferences, running a club for people seeking penfriends around the world, or teaching people the art of using LinkedIn to….. it is all about connection. It is what fuels …

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The LinkedIn Expert List

In LinkedIn for Companies, LinkedIn for Individuals, LinkedIn Strategy by Jo Saunders7 Comments

What is a LinkedIn expert? When engaging any expert, how do you know they are the best expert for you?  How do you know what you’re getting when you engage a LinkedIn specialist, trainer, or consultant? LinkedIn is constantly changing and innovating. How do you find someone who can help you get set up and start using it effectively, efficiently …

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#LinkedInLocalPerth – Meet Your Perth LinkedIn Network

In Event Marketing by Jo SaundersLeave a Comment

As a branding and marketing professional who has chosen to specialise in LinkedIn, I love the value LinkedIn provides, but I equally love connecting in person. Nothing beats face to face. #LinkedInLocalPerth beings the online and offline world together. LinkedIn is the world’s largest professional social network and the perfect place to connect and build relationships with people in your …

The New Look LinkedIn Profile 2018

In LinkedIn for Individuals by Jo SaundersLeave a Comment

LinkedIn has a slightly new look profile on desktop. A few small tweaks make for a more aesthetically pleasing profile, that functions better. 8 Profile changes and how you can take action to stay up to date Photo position / Background Overlay Your profile photo should still work, but change is always a good time to review and look at …

How to Measure Your Social Media Influence

In Social Media Strategy by Jo SaundersLeave a Comment

So you want to be a Social Media Influencer? What is social media influence and how does one become a social media influencer?  Is it a job, or is it something you become through being useful, engaged and talented in your niche. Influence can be measured, thanks to tools such as Klout, which was founded by Joe Fernandez in 2009, …

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How to Build your LinkedIn Profile even if you Think you Have a #BoringBusiness

In Conference Speaking, LinkedIn for Individuals by Jo SaundersLeave a Comment

LinkedIn is the platform I specialise in, but I love meeting and connecting with people in person. Social Media Marketing World (#SMMW18) is the largest social media conference in the world, bringing together specialists, experts and supporters of social media topics, tools and techniques.  I met many fabulous people over the 4 days in San Diego, including the lovely people …